Dusty Wunderlich: New CEO of PSQ Holdings Focuses on Fundamentals, Discipline, and Execution

PSQ Holdings' CEO Dusty Wunderlich has taken on new roles and is assessing the business based on fundamentals. He emphasizes the importance of clarity, discipline, and execution, and acknowledges past mistakes in investing aggressively and setting unmet expectations. Wunderlich will focus on financial performance, unit economics, and strategic execution, and will provide deliberate communication only when necessary. The company continues to grow, but is operating within a demanding financial reality and prioritizing slowing its burn rate, managing leverage, and strengthening its balance sheet.