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Duolingo shares drop as Apple unveils AirPods Pro 3 with translation feature
ByAinvest
Tuesday, Sep 9, 2025 1:13 pm ET1min read
Duolingo shares drop as Apple unveils AirPods Pro 3 with translation feature
Apple's September 9 keynote event saw the unveiling of the AirPods Pro 3, the first major update to the product in three years. The new earbuds include a heart rate monitor, a redesigned charging case with new pairing controls, and possible support for live conversation translation . This announcement has had an immediate impact on the tech market, with shares of Duolingo dropping following the event.Duolingo, a language learning app, saw its shares fall by 3.5% on the day of the announcement. The company's stock price has been volatile in recent months, but the drop can be attributed to the potential threat posed by Apple's new translation feature in the AirPods Pro 3. The translation feature could reduce the need for standalone language learning apps, potentially impacting Duolingo's user base and revenue.
Apple CEO Tim Cook emphasized the company's commitment to innovation and quality, stating, "Today we’re building on these innovations and extending our leadership in world class audio quality with the introduction of the next generation of AirPods Pro" . The new AirPods Pro 3 is expected to be a significant competitor in the market, offering features that could appeal to both consumers and businesses.
The release of the AirPods Pro 3 coincides with the launch of iOS 26, which includes several new features for AirPods, such as the ability to use them as a camera remote and support for studio-quality audio . These updates further cement Apple's position as a leader in the audio technology market.
In conclusion, the unveiling of the AirPods Pro 3 has had a notable impact on the tech sector, with Duolingo's shares dropping in response to the potential competition from Apple's new translation feature. As the market continues to evolve, it will be important to monitor how these developments affect various tech companies.
References:
https://www.theverge.com/news/772410/apple-airpods-pro-3-release-date-pricing-announcement
https://www.iclarified.com/98393/best-buy-accidentally-confirms-airpods-pro-3-ahead-of-apple-event
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