Duetto and THN Partner to Enhance Hotel Direct Booking Rates

Duetto and The Hotels Network (THN) have formed a strategic alliance to enhance direct booking rates and refine marketing expenditures for hoteliers. The partnership will integrate Duetto's Dynamic Rate Engine API with THN's advanced segmentation tools, enabling hotels to deliver personalized promotions and streamline marketing budgets. The alliance aims to boost conversion rates, refine the customer experience, and optimize marketing expenditures.

US-based revenue management software provider Duetto has entered into a strategic partnership with The Hotels Network (THN), a company owned by Lighthouse. This collaboration aims to enhance direct booking rates and refine marketing expenditures for hoteliers. The partnership involves the integration of Duetto's Dynamic Rate Engine (DRE) API with THN's advanced segmentation tools, enabling hotels to develop personalized promotions triggered by certain occupancy levels [1].

Duetto's global partnerships and alliances VP, John Lingos-Webb, noted that the combination of Duetto's robust revenue data with THN's powerful direct booking platform will allow hotels to deliver highly personalized and timely offers to potential guests. This integration aims to drive conversion and maximize revenue, as well as refine the customer experience by offering more customized marketing efforts [1].

Key benefits of the partnership include the potential for enhanced direct booking conversion using current occupancy data to present personalized deals, which may lead to higher conversion rates. Additionally, the alliance aims to optimize marketing expenditures by enabling hotels to identify periods of reduced occupancy and allocate their marketing budgets more efficiently [1].

THN's chief partnerships officer, Mercedes Blanco, highlighted the practical nature of the solution, which was shaped by valuable input from industry leaders like Victoria Fisher at Penta Hotels. The partnership is designed to unlock a valuable new capability for the joint clients, offering a unique approach that goes beyond words to deliver real, measurable impact [1].

The Hotels Network operates as a marketing personalization technology company serving more than 20,000 hotels worldwide. In April, Lighthouse acquired THN to integrate its commercial intelligence with the latter’s AI-driven marketing technology. Meanwhile, Duetto helps unlock revenues across rooms and event spaces for over 6,800 hotels, casinos, and resorts worldwide [2].

The alliance marks a significant step in the ongoing effort to connect data silos that exist between systems in the hospitality industry. By leveraging real-time occupancy data, hotels can automate and personalize direct booking campaigns, further enhancing the direct booking channel's profitability [2].

References

[1] https://finance.yahoo.com/news/duetto-thn-partner-enhance-direct-105240813.html
[2] https://www.hospitalitynet.org/news/4128081.html