Dubai Partners with Crypto.com for Crypto Payments in Travel and Retail

Dubai has taken a significant step towards embracing cryptocurrency by signing a deal with Crypto.com. This agreement allows travelers to pay for flights and duty-free shopping using cryptocurrency, marking a major shift in the region's financial landscape. Emirates Group Chairman Sheikh Ahmed bin Saeed Al Maktoum formalized the partnership, which will see Emirates integrate Crypto.com Pay for ticket bookings and in-flight services. Similarly, Dubai Duty Free plans to accept crypto payments both online and in its physical stores.

This move is part of Dubai's broader vision to become a global hub for financial innovation. The region aims to achieve a 90% cashless economy by 2026, and this partnership with Crypto.com is a crucial step in that direction. Ramesh Cidambi, COO of Dubai Duty Free, highlighted how this initiative aligns with customer expectations and supports Dubai’s ambition to lead in financial technology. Eric Anziani, President & COO of Crypto.com, emphasized that these integrations will drive momentum in the digital asset industry by offering innovative payment solutions.

Dubai's Department of Finance had previously signed a Memorandum of Understanding (MoU) with Crypto.com to accept crypto for government service fees. This agreement is part of a wider digital finance strategy that includes real estate transactions, telecom services, and fuel purchases at Emarat exploring crypto payments. The UAE's commitment to becoming a global crypto hub is further evidenced by its aim to achieve a 90% cashless economy by 2026, an expected $8 billion economic boost from crypto adoption, and the establishment of zero-tax zones for Web3 startups. The Virtual Asset Regulatory Authority (VARA) is actively licensing major crypto firms, reinforcing Dubai's position as a leader in digital finance.

Dubai Duty Free recorded AED 4.118 billion in sales in the first half of 2025, a 5.3% rise year-over-year. By offering crypto payments, it aims to attract tech-savvy, digitally fluent travelers, enhancing convenience and choice. Emirates, a global aviation leader, will be able to serve a broader demographic, including younger and international crypto users. The rollout is still in its planning phase, with feasibility studies and integration trials underway. Once operational, customers will be able to book flights or shop at the airport using crypto, with payments converted to local currency. Dubai is leveraging partnerships with global players like Crypto.com to push digital payments deeply into its infrastructure, transforming travel retail and flight services into crypto-friendly experiences.