Dubai Attracts Crypto Firms with 15,000 Attendees at TOKEN2049

Coin WorldSunday, Jun 8, 2025 8:26 am ET
2min read

Dubai has emerged as a leading destination for crypto companies, attracting a significant number of industry players with its favorable regulatory environment, strategic location, and vibrant ecosystem. The city's recent TOKEN2049 conference, which drew over 15,000 international attendees, highlighted Dubai's growing prominence in the crypto space. The event was held in Madinat Jumeirah, a setting that blends old-world charm with modern luxury, symbolizing Dubai's unique fusion of tradition and progress.

Dr. Marwan Alzarouni, CEO of the Dubai Blockchain Center, noted that the global crypto ecosystem has evolved from a speculative phase to a more utility-driven era. Dubai, in particular, has seen a surge in developer activity, ecosystem events, and top-tier talent, many of whom now call the city home. The city's population growth, driven by its ease of doing business and high quality of life, has further fueled this trend.

Dubai offers a range of tax incentives, including exemptions for businesses with annual revenues below 3 million AED or those incorporated in qualifying free zones. The city's strategic location at the crossroads of Europe, Asia, and Africa provides significant advantages for businesses and investors. Dr. Alzarouni emphasized that companies are drawn to Dubai not just for its policy environment but also for its access to capital, exceptional quality of life, and collaborative government.

HashKey Group, a digital asset financial services provider, recently opened an office in Dubai, citing the city's strategic position and its transition from an oil-based economy to a tech and culture-driven one. Animoca Brands, a leading web3 services pioneer, also announced the opening of its Dubai branch, highlighting the city's vibrant market and talent pool.

Dubai's regulatory clarity, provided by the Virtual Assets Regulatory Authority (VARA) and the Securities and Commodities Authority (SCA), has been a significant draw for crypto companies. Free zones like the Dubai International Financial Centre (DIFC) and the Dubai Multi Commodities Centre (DMCC) offer additional operational flexibility. Dr. Alzarouni noted that Dubai's progressive regulatory environment has boosted institutional participation and accelerated the adoption of real-world blockchain use cases.

Samar Sen, SVP Head of APAC at Talos, a global digital asset technology provider, praised the Middle East's rigorous due diligence process, which has helped weed out fraudulent firms and fostered a community of pioneering crypto founders. El-Baz of HashKey Group also highlighted the significance of securing a VASP license in the MENA region, underscoring Dubai's role as a premier hub for digital assets.

Dubai's government initiatives, such as the Dubai Blockchain Strategy, aim to make the city the world's first blockchain-powered government. These initiatives, along with high-profile blockchain and crypto events, have fostered international collaboration and knowledge exchange. The Dubai government's acceptance of select crypto payments for certain services further highlights its commitment to integrating blockchain into public life.

Dr. Alzarouni explained that the Dubai Blockchain Center's mission is to educate, advise, and empower both public and private sector entities. The center provides strategic advice, organizes workshops, helps interpret regulatory frameworks, and offers key introductions within the ecosystem. Yat Siu of Animoca Brands noted that the high level of crypto literacy among government officials in the region makes it easier to have productive conversations about blockchain technology.

El-Baz of HashKey Group highlighted the diverse profile of the MENA region, which includes a mix of retail demographics and institutional players. The proactive approach taken by VARA has fostered a lively crypto ecosystem environment, making Dubai an attractive destination for crypto companies. The city's unique blend of tradition and progress, coupled with its favorable regulatory environment and strategic location, continues to lure crypto companies to the Middle East.

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