DS Group and WPP Media Launch DCODE: A Playbook for Mastering Digital Marketing

Dharampal Satyapal Group (DS Group) and WPP Media have launched DCODE, a playbook for mastering digital marketing in India. The guide covers key areas such as Paid Media, Social Media, Influencer Marketing, SEO, and Online Reputation Management. Designed for marketers, agencies, and digital enthusiasts, DCODE is available for open-access download. The initiative aims to standardize and improve digital marketing practices in India, where the media and advertising market is projected to grow 7% in 2025, with digital accounting for 60% of the market share.

Dharampal Satyapal Group (DS Group) and WPP Media have jointly launched DCODE, a comprehensive playbook designed to standardize and enhance digital marketing practices in India. The guide, titled "DCODE – The Guide to Digital Marketing," covers essential areas such as Paid Media, Social Media, Influencer Marketing, SEO, and Online Reputation Management (ORM). Aimed at marketers, agencies, and digital enthusiasts, DCODE is available for open-access download.

The playbook combines practical frameworks and templates with academic insights, providing structured guidance and best practices to navigate the complexities of the digital landscape. According to Prasanth Kumar, CEO of WPP Media South Asia, "DCODE marks a significant leap in mastering the complexities of the digital landscape. Through our strategic collaboration with DS Group, WPP has harnessed its extensive expertise to co-create a playbook that redefines industry standards, empowering not only businesses but also every marketing enthusiast to excel in a rapidly evolving digital world" [1].

The initiative comes at a time when India's media and advertising market is projected to grow 7% in 2025, reaching Rs 1,64,137 crore. Within this, digital is expected to grow at 11.5%, capturing 60% of the market share and accounting for Rs 10,225 crore of the incremental advertising spend [1].

Rajiv Kumar, Vice Chairman of DS Group, added that "DCODE represents a significant contribution to the industry, designed to empower professionals and agencies to optimize their digital strategies, drive efficiency, and achieve unparalleled marketing excellence. We believe this will truly be a legacy resource for the Indian marketing and media industry" [1].

By offering actionable strategies to address challenges such as fragmented methodologies, inefficiencies, and untapped opportunities in the digital sector, DCODE is positioned as a key resource for professionals seeking to optimize their digital marketing strategies in India.

The launch event featured panel discussions and keynote sessions explaining the development of the playbook and its collaborative approach between DS Group and WPP Media.

References:
[1] https://m.economictimes.com/industry/services/advertising/ds-group-and-wpp-media-unveil-dcode-playbook-for-mastering-digital-marketing/articleshow/123425357.cms