DriveItAway Holdings: Revolutionizing Automotive Retail with Micro-Lease Technology

DriveItAway Holdings, Inc. (OTC: DWAY) is an automotive industry leader that has been making waves with its innovative micro-lease to purchase technology. The company's unique platform allows customers to drive a vehicle of their choice immediately, without a down payment, long-term financial commitment, or approvals based on credit score, always with the option to buy the vehicle at any time. This approach has contributed significantly to DriveItAway's growth and market share in the automotive industry.

DriveItAway's micro-lease to purchase technology has several key benefits that have driven demand for its services, particularly among subprime and deep subprime credit consumers:

1. Access to reliable transportation: DriveItAway's platform enables customers to drive a vehicle of their choice immediately, without the need for a down payment, long-term financial commitment, or approvals based on credit score. This is particularly appealing to those who need reliable transportation to get to work but may not have the credit or cash to purchase or lease a vehicle through traditional means.
2. Credit tightening and high vehicle prices: As interest rates have increased and vehicle prices remain high, fewer people can afford to buy or replace their vehicles with conventional financing or leasing. This is especially true for those with poor credit or little cash, who are virtually shut out of the market. DriveItAway's program offers an alternative for these consumers.
3. Growing demand for personal transportation: The need for personal transportation is increasing, as highlighted by the explosive growth in the labor market. DriveItAway's focus on providing quality personal transportation to get people to work is resonating with consumers.
4. Partnerships and increased visibility: DriveItAway's partnerships with national staffing organizations like Partners Personnel, along with its agreements with Westlake Financial and Corporate Claims Management, have increased demand for its services. These partnerships have provided increased Web traffic and vehicle supply, leading to substantial growth.

DriveItAway's partnership strategy has been instrumental in its expansion and market penetration. By partnering with national staffing organizations, the company gains access to a vast pool of employees who can now drive and potentially buy vehicles through its platform. This helps DriveItAway tap into a vital sector of the labor market, providing reliable transportation to workers. Additionally, the agreement with Westlake Financial to provide credit lines for approved dealers who want to run cars on DriveItAway's platform, along with the $2 million credit line funding from AutoLeasing II, enables the company to increase its vehicle supply, meeting the growing demand for its micro-lease to ownership program. Furthermore, the partnership with Corporate Claims Management for fleet maintenance, service, and accident management ensures that DriveItAway's growing fleet is well-maintained and operational, supporting its expansion.



DriveItAway's unique micro-lease to purchase technology has enabled the company to tap into a vast market of consumers with subprime credit, providing them with an alternative to traditional financing and leasing options. This innovative approach has contributed to the company's growth and market share in the automotive industry, as demonstrated by the significant increase in its vehicle fleet and the positive reception from consumers and dealers. As DriveItAway continues to expand its partnerships and increase its vehicle supply, it is well-positioned to capitalize on the growing demand for personal transportation and the need for alternative financing options among subprime and deep subprime credit consumers.