Drake Compares Love Life to Bitcoin Volatility in New Track

Canadian rapper Drake has released a new track titled "What Did I Miss?" which has garnered significant attention due to its lyrical reference to Bitcoin. The song draws a parallel between the volatility of Bitcoin and the tumultuous nature of Drake's love life, highlighting the unpredictable swings in both realms. This reference has sparked conversations within the crypto community, as it adds to the growing trend of Bitcoin being mentioned in popular culture.

The mention appears in the song’s first verse, where Drake draws a comparison between Bitcoin’s notorious volatility and the ups and downs of public perception. “I look at this shit like a BTC, could be down this week, then I’m up next week. I don’t give a fuck if you love me. I don’t give a fuck if you like me,” Drake raps, capturing the resilience often associated with Bitcoin investors who continue to hold despite market swings.

Drake’s connection to Bitcoin is not new. In 2022, the artist made headlines after wagering $1 million worth of Bitcoin on the Super Bowl matchup between the Cincinnati Bengals and the Los Angeles Rams, reflecting his early interest in the asset class.

Bitcoin references in popular music, television, and art are becoming increasingly common, signaling the digital asset’s gradual movement toward mass adoption. Similar to how past technologies like the internet and mobile phones crossed over into culture before widespread adoption, Bitcoin’s appearance in a Drake track adds another marker to its evolving narrative.

Meanwhile, a March 2025 report by Bitcoin financial services firm River indicated that around 4% of the global population currently holds Bitcoin, with the asset still accounting for less than 1% of its total addressable market. River’s report also highlighted that adoption rates tend to be higher in developed nations, with institutional participation playing a key role in the current cycle of Bitcoin growth.

The increasing presence of Bitcoin-themed investment products, such as exchange-traded funds (ETFs), has further removed barriers to entry for both institutional and retail investors, enabling exposure without the complexities of self-custody or onchain transactions. Corporations including Strategy and Metaplanet have transitioned into Bitcoin treasury firms, while others have opted to hold smaller allocations as a hedge against inflation, geopolitical risks, and the uncertainty that comes with global fragmentation. These institutional moves align with Bitcoin’s emergence as a financial instrument with potential to protect value while signaling confidence in the asset’s long-term role.

Drake’s lyrical nod to Bitcoin may be brief, but it underlines the asset’s ongoing shift from a niche financial experiment to a symbol within global culture. The track, which was released ahead of an upcoming album, addresses themes of betrayal and fake friendships, comparing these experiences to the chaotic price movements of Bitcoin. Drake's mention of Bitcoin in "What Did I Miss?" is not his first foray into the crypto world. The rapper has previously shown interest in cryptocurrencies, famously wagering millions in the past. This latest reference further solidifies his connection to the digital asset, which has become increasingly mainstream in recent years.

The inclusion of Bitcoin in Drake's music is part of a broader trend where cryptocurrencies are being referenced in various forms of media, including songs, movies, and television shows. This trend indicates that Bitcoin is breaking into the mainstream consciousness, becoming a topic of interest for a wider audience. The mention of Bitcoin in Drake's song is likely to fuel further excitement within the crypto community, as it brings attention to the digital asset from a high-profile figure in the entertainment industry.