DraftKings Trading Volume Surges to $863 Million Ranking 100th in Daily Volume

On May 8, 2025, DraftKings (DKNG) saw a significant surge in trading volume, reaching $863 million, marking a 164.69% increase from the previous day. This surge placed DraftKings at the 100th position in terms of trading volume for the day. The stock price of DraftKings also rose by 1.96%, continuing an upward trend with a 5.27% increase over the past two days.

DraftKings reported its first-quarter revenue for 2025, totaling $1.409 billion, reflecting a 20% increase from the same period in 2024. This growth was driven by strong customer engagement, efficient customer acquisition, and higher structural Sportsbook hold percentages, partially offset by favorable sporting outcomes for customers. The company's revenue guidance for fiscal year 2025 has been revised to $6.2 billion to $6.4 billion, down from the previous range of $6.3 billion to $6.6 billion. Additionally, DraftKings' Adjusted EBITDA guidance for the year has been adjusted to $800 million to $900 million, down from the previous range of $900 million to $1.0 billion.

DraftKings' customer metrics remained robust, with Monthly Unique Payers (MUPs) increasing by 28% year-over-year to 4.3 million. This growth was attributed to strong retention and acquisition across the company's Sportsbook and iGaming offerings, as well as the impact of the Jackpocket acquisition. However, the Average Revenue per MUP (ARPMUP) decreased by 5% to $108, primarily due to lower ARPMUP for Jackpocket customers compared to DraftKings' existing product offerings.

DraftKings is currently live with mobile sports betting in 25 states and Washington, D.C., covering approximately 49% of the U.S. population. The company is also active in iGaming in 5 states, representing about 11% of the U.S. population, and in Ontario, Canada, which accounts for approximately 40% of Canada's population. The company expects to launch its Sportsbook product in Missouri following regulatory approvals and market access.