DPC Dash: China's Pizza Giant Celebrates 1,000 Stores Milestone

DPC Dash, Domino's Pizza China's exclusive master franchisee, has reached a significant milestone with the grand opening of its 1,000th store in Chengdu, Sichuan province. This achievement highlights the company's remarkable expansion and success in the Chinese market. The 1,000th store features a revamped interior design that combines local cultural elements with pizza elements, creating a festive dining atmosphere.

DPC Dash's expansion strategy, "Go Deeper, Go Broader," has been instrumental in its growth. Since 2017, the company has grown from just over 100 stores to 1,000, a nearly tenfold increase. This strategy has allowed DPC Dash to tap into new customer bases and increase its market penetration. The company's revenue reached RMB2.04 billion in the first half of 2024, representing double-digit growth, and it reported its first-ever positive net profit and adjusted net profit. Additionally, DPC Dash has achieved 29 consecutive quarters of positive same-store sales growth since the third quarter of 2017.

DPC Dash's localization and innovation strategies have also contributed to its success. By incorporating local flavors into its menu, the company offers over 30 pizza options and 20 crust types, catering to diverse consumer preferences. Regular promotions like "Crazy Tuesday & Wednesday" and "Mega Week" deliver value to customers, while digital initiatives attract new customers and engage loyalty members, totaling 21.7 million by September 2024. This customer-centric approach has led to 29 consecutive quarters of positive same-store sales growth and all top 30 positions for first 30-day sales among Domino's global stores.



DPC Dash's investment in central kitchens and digital initiatives has supported its rapid expansion and improved operational efficiency. By setting up central kitchens in Sanhe, Shanghai, and Dongguan, the company has ensured more stable and efficient supply chain support for the northern, eastern, and southern China regions. This strategic move has enabled DPC Dash to maintain food safety, product quality, and efficient supply chain operations. Additionally, the company plans to relocate and upgrade its central kitchen in the northern region and add a new central kitchen in Wuhan to further expand its service coverage. These investments have allowed DPC Dash to efficiently serve its expanding customer base and meet the growing demand for its products.

DPC Dash's focus on customer experience and loyalty programs has been pivotal in its sustained growth and competitive advantage. As of September 30, 2024, the company boasted 21.7 million loyalty program members, a testament to its successful customer engagement strategies. By offering personalized rewards and enhancing member experience, DPC Dash has improved both new customer conversion and existing customer retention, driving its growth momentum. Furthermore, the company's commitment to product innovation and localization, along with its efficient delivery services, has solidified its position as a leading pizza chain in China.

In conclusion, DPC Dash's expansion, localization, and innovation strategies have driven its remarkable growth and success in the Chinese market. With the grand opening of its 1,000th store, the company continues to solidify its position as a dominant player in the Chinese pizza industry. As DPC Dash continues to invest in central kitchens, digital initiatives, and customer experience, it is well-positioned to maintain its competitive advantage and capitalize on emerging opportunities in the market.