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Douglas Elliman Strengthens Sarasota Presence with Schemmel Soda Group Acquisition
ByAinvest
Tuesday, Aug 26, 2025 3:27 am ET1min read
Douglas Elliman has strengthened its Western Florida presence with the addition of the top-ranked Schemmel Soda Group. Led by Joel Schemmel and Donna Soda, the team has been a leading force in Sarasota's luxury real estate market since 2019. This move enhances Douglas Elliman's operational capabilities in the Sarasota region, known for its luxury market. The Schemmel Soda Group has consistently ranked among the Top 100 Agents and Teams Worldwide for Sotheby's International Realty.
Douglas Elliman Inc. (NYSE: DOUG) has expanded its operations in Western Florida by welcoming the top-ranked Schemmel Soda Group to its Sarasota office. Led by Joel Schemmel and Donna Soda, the team has been a dominant force in Sarasota's luxury real estate market since 2019. This strategic move aims to enhance Douglas Elliman's operational capabilities and market presence in the region, known for its thriving luxury market.The Schemmel Soda Group, previously associated with Premier Sotheby's International Realty, has consistently ranked among the Top 100 Agents and Teams Worldwide for Sotheby's International Realty from 2021 to 2025. The team's co-founders, Joel Schemmel and Donna Soda, bring a wealth of experience in luxury real estate and the Greater Lakewood Ranch area, respectively.
Joel Schemmel, an attorney and former CPA, has led the team since 2008 and is known for his deep understanding of Sarasota real estate. Donna Soda, with decades of real estate experience, has a strong reputation for her negotiating skills and ability to anticipate clients' needs. Together, they have built a trusted brand and a proven track record of sales achievements.
The addition of the Schemmel Soda Group is part of Douglas Elliman's broader strategy to grow its operations in Western Florida. The brokerage has already named a managing broker and added three agents to its Sarasota office earlier this summer. This expansion effort is designed to strengthen Douglas Elliman's presence in the region and better serve its clients.
The Schemmel Soda Group's expertise in luxury real estate and their deep local roots make them an ideal addition to Douglas Elliman. Their proven track record and commitment to client service align well with Douglas Elliman's values. The brokerage is confident that the Schemmel Soda Group will contribute to the continued growth and success of its operations in Western Florida.
References:
[1] https://finance.yahoo.com/news/top-ranked-schemmel-soda-group-140000341.html
[2] https://www.businessobserverfl.com/news/2025/aug/25/schemmel-soda-group-douglas-elliman/
[3] https://www.stocktitan.net/news/DOUG/top-ranked-schemmel-soda-group-joins-douglas-elliman-in-m3i2raoe956s.html
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