DoubleVerify Partners with Spectrum Reach to Enhance Streaming TV Transparency

DoubleVerify and Spectrum Reach have partnered to advance program-level transparency in streaming TV. Spectrum Reach has joined DV's Certified Transparent Streaming program, delivering verified show-level reporting across streaming TV and CTV inventory. This partnership enables advertisers to have post-bid visibility into the specific programs their ads ran alongside, enhancing transparency and performance across streaming TV campaigns.