DoubleUp's $UP Token Surges 32.5% in 24 Hours Post-Launch

DoubleUp, a blockchain-based casino platform operating on the Sui network, has introduced a new generation of GambleFi, integrating gaming with decentralized finance (DeFi) elements. The platform offers real-time betting features and on-chain transparency, aiming to provide a novel framework for digital gambling within the Web3 space. DoubleUp's GambleFi model positions itself at the intersection of gaming and decentralized finance by introducing mechanisms for both active participation and passive engagement through its DeFi infrastructure.

Founded by HealthyDegen, a visionary Web3 builder and former Mysten Labs developer, DoubleUp was designed to bring the excitement of a real casino into the decentralized world. The platform rewards users not just for gambling, but for participating in a growing, gamified economy. DoubleUp offers a wide range of games, from classics like coinflip, roulette, and slots, to high-stakes raffles and a million-dollar lottery. The platform's unique feature is its gamified reward system, which includes raffles, lotteries, referral programs, and leaderboard-based incentives.

DoubleUp's community-oriented approach includes the DoubleUp Citizen NFT, which enables holders to access exclusive benefits. On May 10, 2025, DoubleUp conducted an airdrop distributing over $100,000 in free spins to Citizen NFT holders. In conjunction with the launch of the $UP token, the platform introduced a $100,000 monthly contest. These mechanisms aim to incentivize a range of user activities including holding, playing, and staking.

DoubleUp’s DeFi component, Unihouse, introduces a betting-linked yield mechanism that integrates with the broader platform. Unlike conventional staking or liquidity farming protocols, Unihouse allows users to deposit supported tokens and earn returns that correlate with platform betting volume and house edge outcomes. This model enables a reciprocal dynamic between active bettors and passive participants, allowing the use of tokens that may not otherwise offer native staking functionality within other protocols.

On May 11th, 2025, DoubleUp launched the $UP token completely unannounced, dropping it straight onto the market at a fully diluted valuation (FDV) of $40 million. Within 24 hours of launch, $UP surged in both volume and visibility, sitting at a $53M FDV. The $UP token serves multiple roles within the DoubleUp ecosystem, including facilitating lottery ticket purchases, distributing gameplay rewards, and enhancing yield mechanisms within Unihouse. Holding $UP provides users with access to core utility features across the platform.

DoubleUp has raised $4 million in a Seed funding round at a $40 million valuation. The round was led by Karatage, with participation from a range of venture capital, blockchain technology, and online gaming sectors. The funding will be allocated toward infrastructure development, the launch of additional betting products, and international expansion efforts. DoubleUp plans to expand its offerings to include sports betting, poker, and time-limited campaigns with defined prize pools. These additions are designed to broaden the platform’s appeal across various user profiles, including active bettors, strategy-focused participants, and passive token holders.

The platform operates without mandatory Know Your Customer (KYC) requirements, offering users open access to its features and reward systems. With its continued development, DoubleUp positions itself within the emerging category of GambleFi platforms that combine decentralized financial tools with blockchain-based gaming experiences. DoubleUp is a next-generation decentralized casino redefining how users interact with crypto through high-stakes gaming and DeFi innovation. Founded by a team of seasoned engineers, DoubleUp was built with one core belief: crypto should be thrilling, rewarding, and community-driven.