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DoubleDown Interactive Acquires WHOW Games for $64.3M
ByAinvest
Tuesday, Jul 15, 2025 7:49 am ET2min read
DoubleDown Interactive Co. has finalized its acquisition of WHOW Games GmbH for approximately $64.3 million. The acquisition positions DoubleDown to expand its presence in the European market and leverage WHOW Games' expertise and established user base. The deal includes an additional earn-out payment contingent on performance targets, indicating potential growth and increased market influence for DoubleDown in the social casino industry.
DoubleDown Interactive Co. has finalized its acquisition of WHOW Games GmbH for approximately $64.3 million. The acquisition positions DoubleDown to expand its presence in the European market and leverage WHOW Games' expertise and established user base. The deal includes an additional earn-out payment contingent on performance targets, indicating potential growth and increased market influence for DoubleDown in the social casino industry.DoubleDown Interactive, known for its mobile and web-based gaming experiences, has announced the completion of its acquisition of WHOW Games GmbH, a social casino developer based in Hamburg, Germany. The acquisition price was €55 million (approximately $64.3 million), with an additional earn-out payment of up to €10 million contingent on WHOW Games meeting specific performance targets over the next two years [1].
WHOW Games, founded in 2014, specializes in developing social casino games for the European market. The company operates the proprietary brand MyJackpot and has partnerships with established brick-and-mortar casino brands, including Merkur24. This strategic acquisition expands DoubleDown's presence in the European social casino market, complementing its existing portfolio which includes DoubleDown Casino and its subsidiary SuprNation's three real-money iGaming sites in Western Europe [2].
The acquisition is part of DoubleDown's strategy to enhance its portfolio and reach within the digital gaming industry. By integrating WHOW Games, DoubleDown aims to capitalize on the European market's growth potential and leverage WHOW Games' established user base and expertise in social casino games. The potential earn-out payment of up to €10 million aligns incentives for ongoing success and could contribute to future revenue growth for DoubleDown [1].
However, the acquisition also involves an additional earn-out payment of up to €10 million contingent on performance targets, indicating potential financial uncertainty linked to the integration of WHOW Games. The reliance on forward-looking statements may raise concerns among investors about the company's ability to meet future performance expectations, especially regarding the integration of WHOW Games [1].
Institutional investors have shown interest in DoubleDown Interactive's stock, with 15 institutional investors adding shares to their portfolios and 17 decreasing their positions in the most recent quarter. Analysts have also issued positive ratings on the stock, with 4 firms issuing buy ratings and 0 firms issuing sell ratings in the last several months [3].
DoubleDown Interactive's acquisition of WHOW Games GmbH is a significant move in the digital gaming industry, positioning the company to expand its presence in the European market and leverage the expertise and established user base of WHOW Games. The acquisition, while involving potential financial uncertainty, also presents opportunities for growth and increased market influence for DoubleDown in the social casino industry.
References:
[1] https://www.nasdaq.com/articles/doubledown-interactive-completes-acquisition-whow-games-eu55-million
[2] https://www.stocktitan.net/news/DDI/double-down-interactive-completes-acquisition-of-german-social-m7obfhe9uvs9.html
[3] Hedge Fund Activity and Analyst Ratings from Quiver Quantitative
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