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Luxury hospitality platform Dorsia has introduced a new feature allowing its members to make crypto payments for luxury travel experiences. This development is made possible through a partnership with MoonPay, enabling users to book high-end travel directly in USDC and Solana-based tokens via the Dorsia app. The move is aimed at aligning with the growing preference for cryptocurrencies among high-net-worth individuals.
Dorsia's integration of crypto payments is part of a broader trend in the luxury industry, where companies are increasingly adopting crypto services. This trend is particularly noticeable in the Web3 space, where brands are exploring various crypto on-ramps and customer engagement features, such as non-fungible tokens and metaverses. Several luxury brands, including Lamborghini,
, and Patek Philippe, have already started accepting payments in cryptocurrencies, reflecting the industry's shift towards digital assets.Dorsia differentiates itself in the luxury travel market by connecting members with high-end hotels through dynamic pricing and a membership-based system. The new payment feature is expected to enhance the user experience by providing a seamless and secure way to book luxury travel experiences. This integration is seen as a natural progression for Dorsia, as it continues to innovate and meet the demands of its discerning clientele.
MoonPay, the company behind the crypto payment solution, has a strong presence in the luxury sector. It has previously partnered with high-profile brands such as Gucci, Bugatti, and Christie’s, offering a crypto on-ramp for their clients. The acquisition of the Solana-based payment processor Helio in January 2024 for $175 million has further expanded MoonPay's capabilities, enabling a broader range of partnerships for payments, including with Dorsia. Additionally, MoonPay's recent acquisition of Iron facilitates payments in stablecoins for
, further solidifying its position in the crypto payment landscape.The luxury travel market is projected to reach $2.3 trillion by 2030, and Dorsia's integration of crypto payments positions the company at the forefront of this evolving market. The company has raised a total of $50.4 million in funding across Seed and Series A rounds, with major backers including Index Ventures, RedSea, and individuals from prominent tech and hospitality companies. This financial backing underscores the confidence in Dorsia's vision and its potential to disrupt the luxury travel industry.

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