DoorDash's Partnership with WWE and UFC: A Strategic Move for Young Consumer Engagement

DoorDash has partnered with WWE and UFC to tap into their combined audience of over 1 billion young and diverse fans. The partnership aims to deepen DoorDash's grip on young consumers, drive user growth, and expand brand reach. However, the deal does not directly address the company's pressure point of softer consumer demand and rising cost scrutiny. DoorDash's narrative projects $20.4 billion revenue and $3.2 billion earnings by 2028, requiring 19.6% yearly revenue growth and an earnings increase of $2.4 billion from $781 million.