Donna Karan celebrates its 40th anniversary with a Fall 2025 campaign featuring five icons: Irina Shayk, Claudia Schiffer, Imaan Hammam, Liya Kebede, and Mariacarla Boscono. Shot by Mikael Jansson, the campaign showcases conversations between women, highlighting their strength, complexity, and style. The campaign aims to empower women to feel comfortable and confident in their skin, allowing them to be whoever they want to be.
New York, NY — Donna Karan New York, a subsidiary of G-III Apparel Group, Ltd. (NASDAQ: GIII), is marking its 40th anniversary with a star-studded Fall 2025 campaign titled "Woman to Woman." The campaign features five iconic models—Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono—who embody the enduring femininity of the brand [1].
The Fall 2025 collection reinterprets archive and classic silhouettes with sophisticated fabrics in city shades, from deep brown and chocolate plum to warm and cool metallics. The collection includes devoré velvet looks, draped knit dresses, python-effect outerwear, and accessories featuring signature hardware. The campaign, launching across all Donna Karan social channels, will be promoted through a 360-degree approach across North America, including digital platforms, print placements, and outdoor displays. The collection will be available in select retailers and on DonnaKaran.com starting September 3, 2025 [1].
The campaign, directed by Trey Laird and photographed by Mikael Jansson, highlights conversations between women, reflecting their strength, complexity, and style. Each model embodies the brand's ethos of empowering women to feel comfortable and confident in their skin [1].
Donna Karan New York's contemporary fashion always stays true to its DNA, offering timeless, versatile pieces that seamlessly integrate into daily life. The brand's legacy is marked by its ability to evolve while staying true to its original vision, making it a powerful force in the fashion industry [1].
References:
[1] https://www.stocktitan.net/news/GIII/donna-karan-new-york-marks-40-years-with-its-fall-2025-campaign-i8an1u4pzp3z.html
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