Donald Trump Jr. Invests $3.3 Million in Bitcoin-Treasury Company Thumzup Media

Donald Trump Jr., the eldest son of the former US president, has disclosed an investment in Thumzup Media Corp, a social media marketing company that has adopted Bitcoin as a corporate treasury asset. Trump Jr. currently holds 350,000 shares of the company, valued at nearly $3.3 million, with the stock trading at roughly $9.50 per share.

The company’s board of directors approved the use of Bitcoin as a corporate treasury asset in November 2024 by green-lighting the purchase of up to $1 million in BTC. Company CEO Robert Steele stated that with the newly sanctioned Bitcoin ETFs and growing backing from institutional investors, Bitcoin presents a strong addition to their treasury approach. Its finite supply and inflation-resistant qualities enhance its role as a reliable asset for preserving value.

In May, the company also filed a universal shelf registration with the United States Securities and Exchange Commission to raise $200 million through corporate debt and equity to finance further Bitcoin acquisitions. Thumzup currently holds 19.11 BTC, valued at over $2.1 million, which it began accumulating in January.

The proliferation of Bitcoin treasury companies since 2024 has led some analysts to speculate on the sustainability of the corporate treasury model and whether these institutions are here to stay or will fizzle out, igniting the next prolonged bear market. Strategy co-founder Michael Saylor popularized the Bitcoin treasury concept after reorienting the business intelligence software company into a Bitcoin treasury company in 2020. Since that time, 258 institutions have adopted Bitcoin as part of their corporate reserves, including asset managers, public companies, private firms, crypto custodians and government organizations.

However, some analysts argue that the trend is unsustainable and that many of the Strategy copycats will fail due to a lack of conviction in the supply-capped digital asset. Bitcoin maximalist Max Keiser said that Saylor and his company have been battle-tested, weathering previous bear markets and continuing accumulation through market cycles, unlike newer treasury companies that have not faced a market downturn. A report from a venture capital firm echoed Keiser’s position that most Bitcoin treasury companies will not survive and will be forced into a death spiral once BTC prices begin to decline.

Donald Trump Jr.'s investment in Thumzup Media Corp. is part of a broader trend within the Trump family, as other members have also shown interest in companies pursuing crypto treasury strategies. This latest investment by Donald Trump Jr. further solidifies the family's involvement in the crypto space, which has been growing in recent years. The move by Trump Jr. to invest in Thumzup Media Corp. is a clear indication of the growing acceptance and adoption of cryptocurrency within the business community. As more companies recognize the potential benefits of holding digital assets, the trend of using cryptocurrency as a treasury asset is likely to continue. This investment by Trump Jr. serves as a testament to the evolving financial landscape and the increasing role of cryptocurrency in shaping the future of business and finance.