Domino's Unveils $9.99 'Best Deal Ever' Promotion

Domino's Pizza is bringing back its "Best Deal Ever" promotion, offering any pizza with any toppings for $9.99 each when ordered online between July 7-Aug. 3. The deal includes various crust options, sauces, and toppings. Customers can enjoy a wide range of pizzas at a discounted price.

Domino's Pizza Inc. (Nasdaq: DPZ) has announced the return of its "Best Deal Ever" promotion, offering customers the opportunity to order any pizza with any toppings for $9.99 each when ordering online between July 7 and August 3, 2025 [1]. The deal includes a variety of crust options such as Hand Tossed, Handmade Pan, New York Style, Gluten Free, and Crunchy Thin Crust, along with an assortment of sauces and toppings.

This promotion is a strategic move by Domino's to boost summer sales volume, as the period is typically slower for pizza consumption due to family vacations and travel [2]. By focusing on digital ordering, Domino's continues its successful strategy of pushing customers towards its higher-margin online channels while collecting valuable consumer data. The company has consistently outperformed competitors in digital innovation, with digital orders now representing over 75% of its business [2].

The promotion also introduces secret menu pizzas created by Domino's chefs, featuring unique combinations like Rachel's Sweet Buffalo, Spencer's Garlic Parm Bananza, and Hannah's Alfredo Veggie Melt. These offerings aim to generate buzz and encourage experimentation, potentially introducing customers to higher-margin premium ingredients they might continue ordering after the promotion ends [2].

From a competitive standpoint, this aggressive pricing move puts pressure on regional pizzerias and national chains alike during an inflationary period when many competitors have been forced to raise prices. The promotion represents Domino's leveraging its superior scale and supply chain efficiency to maintain market share in a challenging economic environment [2].

The "Best Deal Ever" promotion is expected to run from July 7 to August 3, 2025, and customers can take advantage of it by visiting dominos.com or using the Domino's mobile app.

References:
[1] https://www.nasdaq.com/press-release/dominosr-best-deal-ever-back-order-any-pizza-any-toppings-999-2025-07-07
[2] https://www.stocktitan.net/news/DPZ/domino-s-best-deal-ever-is-back-order-any-pizza-with-any-toppings-v82hj2r7afwl.html