Dolphin Entertainment Partners with The Lumistella Company to Expand Global Reach

Dolphin Entertainment has partnered with The Lumistella Company to expand its global presence. The partnership, led by Dolphin's 42West, will provide comprehensive marketing services, including media relations, digital marketing, and brand management. Shore Fire Media will lead the campaign for "The Rise of Nicholas the Noble," a new children's book reimagining Santa's origin story. This collaboration aims to enhance Lumistella's reach and solidify its position in the intellectual property sector.

Dolphin Entertainment (NASDAQ: DLPN), a leading entertainment marketing and content production company, has announced a strategic partnership with The Lumistella Company, the creator of The Elf on the Shelf® Santaverse™. This collaboration, led by Dolphin's subsidiary 42West, aims to expand The Lumistella Company's global presence and enhance its position in the intellectual property sector. The partnership will leverage Dolphin's integrated marketing capabilities, including media relations, digital marketing, and brand management [1].

The Lumistella Company, operating in 26 countries across five continents with over 90 licensees, will benefit from Dolphin's expertise to strengthen its market position. The partnership will see Shore Fire Media handle the campaign for "The Rise of Nicholas the Noble," a new children's book reimagining Santa's origin story. This book, written by Chanda A. Bell, co-creator of The Elf on the Shelf, will be launched as part of the collaboration [1].

The collaboration aligns with Dolphin's business model of providing integrated marketing solutions across its network of specialized agencies. Dolphin's CEO, Bill O'Dowd, expressed enthusiasm for the partnership, highlighting the potential for new opportunities and growth for The Lumistella Company [1].

For Dolphin, this partnership represents a solid client acquisition for its marketing services division, with the potential for recurring revenue across multiple campaigns and initiatives. The Lumistella Company's global reach and iconic brands make it a substantial client, adding a recognizable name to Dolphin's client roster and reinforcing its position in the entertainment marketing space [1].

The partnership is expected to be a long-term relationship rather than a one-off project, as partnerships with established entertainment properties typically represent valuable long-term client relationships [1].

References:

[1] https://www.stocktitan.net/news/DLPN/dolphin-s-consortium-of-best-in-class-pr-and-marketing-agencies-to-tgf8srkjvblt.html