Dollar Stores See Surge in Wealthy Shoppers Amid US Affordability Crisis

Thursday, Dec 4, 2025 2:13 pm ET1min read

Wealthy Americans are shopping at dollar stores, while lower-income households rely on them more than ever. Dollar Tree and Dollar General reported same-store sales growth, driven by higher-income households. Kroger's CEO noted a split in income groups, with higher-income households spending freely and middle-income customers cutting back on discretionary purchases. Credit data shows household debt at a record high and credit card delinquencies rising. Dollar stores face both opportunity and challenge from the influx of wealthier shoppers.

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