Dollar General Surges to 319th in Trading Volume Amid Boycott and Market Scrutiny

On May 30, 2025, Dollar General (DG) saw a significant increase in trading volume, with a total of 510 million shares traded, marking a 117.32% rise from the previous day. This surge placed DG at the 319th position in terms of trading volume for the day, reflecting heightened market interest. The stock price for DG rose by 0.19%.

Dollar General is currently facing a significant boycott from its customers. This boycott is a response to the company's recent changes in its Diversity, Equity, and Inclusion (DEI) policies. The boycott has gained traction, with many customers expressing their dissatisfaction with the company's new initiatives. This development has the potential to impact the company's sales and overall market performance.

Additionally, the discount retailer is encountering other challenges. The company's business model, which has been criticized for underemployment and aggressive competition tactics, is under scrutiny. These issues, combined with the ongoing boycott, could pose significant threats to Dollar General's market position and financial health.