Dogecoin News Today: Tech-Driven Memecoins Challenge Legacy Coins as Investors Seek Innovation Beyond Hype

Analysts have turned their attention to Little Pepe, an Ethereum-based memecoin, as the top crypto buy in late 2025 following a $27.2 million presale. The project, built on a Layer 2 network with anti-bot protections, has attracted investors seeking alternatives to established meme coins like PEPE and DOGE. Meanwhile, Dogecoin (DOGE) is poised for institutional adoption as its treasury firm prepares for a public listing, while PEPE faces competition from newer, technically advanced projects, according to a Crypto.News guide.

Little Pepe's presale has reached Stage 13, with tokens priced at $0.0022 apiece. The project's infrastructure, designed to offer low fees and fast transactions, differentiates it from older memecoins that rely on speculative hype rather than technical innovation. Over 16.5 billion tokens have been distributed to early participants, and the project's Layer 2 network aims to prevent bot-driven market manipulation. Investors are advised to use Ethereum-compatible wallets like MetaMask and verify URLs to avoid phishing scams, the guide added.

The rise of Little Pepe coincides with broader shifts in the crypto market. Dogecoin's affiliated treasury firm, CleanCore Solutions, is set to become a publicly traded stock within weeks, a move that could elevate DOGE's status beyond its "meme coin" label. The firm plans to use DOGE as its primary reserve asset, mirroring Bitcoin's institutional adoption strategies. A TradingView report highlighted the listing's potential to reduce the coin's circulating supply and boost long-term value.

Meanwhile, PEPE and other legacy memecoins face challenges from projects like Little Pepe, which integrate blockchain advancements such as Layer 2 scalability and anti-bot measures. Analysts note that while DOGE and PEPE remain bullish, their growth trajectories may depend on structural improvements rather than social media-driven demand, a point emphasized in coverage of the Little Pepe presale.

The crypto landscape also saw a security alert from the Shiba Inu (SHIB) community, which warned of phishing scams targeting holders. A fake website mimicking SHIB's official platform was found to drain wallets by impersonating developers and moderators. The incident underscores the need for vigilance as newer projects gain traction, and was included in the same TradingView coverage.

Institutional interest in crypto infrastructure is further evident in the DeFi sector, where platforms like SunPerp are leveraging high-speed trading capabilities to attract both retail and institutional traders. However, the immediate focus for many investors remains on memecoins and their evolving technical foundations, according to an HTX Research report.