Dogecoin News Today: From Meme to Mainstream: Dogecoin's $50M Institutional Merger

Dogecoin (DOGE) recently rebounded to $0.21, signaling renewed interest in the cryptocurrency as its corporate ecosystem advances. On October 13, 2025, House of Doge Inc., the official commercial arm of the Dogecoin Foundation, announced a definitive merger agreement with Brag House Holdings, Inc. (NASDAQ: TBH), a Gen Z-focused engagement platform operating in gaming, college sports, and digital media. The reverse takeover transaction, approved by both boards, aims to institutionalize Dogecoin's utility and expand its adoption through a publicly traded platform.

The combined entity will hold over 837 million Dogecoin, including approximately 107 million in the 21Shares Swiss ETP ($26 million in assets under management) and 730 million in the Official Dogecoin Treasury. This positions House of Doge as the largest institutional holder of Dogecoin globally. The merger also leverages partnerships with 21Shares, Robinhood (NASDAQ: HOOD), and CleanCore Solutions (NYSE: ZONE) to develop regulated financial products, yield strategies, and institutional custody frameworks.

Key to the transaction is the creation of a multi-revenue stream digital asset management platform. The combined company will generate income through Dogecoin-denominated merchant services, proprietary data insights, licensing, and treasury activities. Marco Margiotta, CEO of House of Doge, will lead the new entity, with six of seven board seats controlled by House of Doge. Lavell Juan Malloy II, Brag House's CEO, will retain a board seat and continue overseeing the Brag House vertical.

The merger requires Brag House shareholder approval and is expected to close early in 2026. Upon completion, House of Doge will issue approximately 594 million new shares and convertible securities, becoming the majority shareholder. The transaction is supported by a $50 million investment capital base and aims to bridge Dogecoin's grassroots community with institutional finance.

House of Doge's strategic alliances include the development of a U.S. Dogecoin Spot ETF and 2X Levered ETF, currently under SEC review. The Official Dogecoin Treasury, established in September 2025, serves as a cornerstone for long-term growth. Meanwhile, partnerships with Robinhood are exploring yield-bearing solutions to enhance Dogecoin's accessibility for global investors.

The press release highlights Dogecoin's evolving role from a meme-based token to a financial asset, driven by institutional infrastructure and regulated products. The merger aligns with broader trends of crypto adoption, including Fortune 500 integrations and expanding consumer use cases.