Dogecoin News Today: Meme Coin Mainstreaming: Can a DOGE ETF Reshape Retail Crypto Investing?

Late 2025 has seen renewed attention on Dogecoin amid speculation that the first U.S.-listed Dogecoin exchange-traded fund could launch this week. The Rex-Osprey DOGE ETF, with ticker symbol $DOJE, is expected to provide U.S. investors direct exposure to the performance of the meme-based cryptocurrency. This development marks a significant milestone for Dogecoin, which has long been considered a retail-focused digital asset, often influenced by high-profile endorsements and social media trends [1].

Backed by REX Shares and Osprey Funds—two firms responsible for a recently launched Solana staking ETF—the $DOJE is being distributed by Foreside Fund Services LLC. The product aligns with a broader trend of crypto-linked ETFs entering the U.S. market following the 2024 approvals of spot bitcoin and ether products. Analysts and market participants are watching closely to see how such a fund might influence the liquidity and volatility of Dogecoin, especially given its unique position in the market [1].

Dogecoin has shown recent strength, rising approximately 7% in a single day as of early September 2025, and nearly 15% on the week. This outperformance relative to larger cryptocurrencies has raised expectations among investors and traders that a Dogecoin ETF could attract speculative capital similar to that seen in other spot crypto ETFs. ETF Store president Nate Geraci noted that the launch of a Dogecoin ETF could result in a "wild next 2 months for crypto ETFs," with the potential to channel fresh inflows into the memecoin sector [1].

The anticipated $DOJE is not the first memecoin-linked ETF to gain traction in the U.S. Earlier in 2025, Canary Capital Group filed with the SEC to create a spot ETF for TRUMP Coin, a Solana-based token associated with former U.S. President Donald Trump. This indicates a broader interest in creating structured financial products tied to alternative tokens and meme-based cryptocurrencies, reflecting a shift in investor appetite toward speculative and culturally driven assets [1].

Despite the excitement around the potential launch, some market analysts suggest that the value of Dogecoin may have plateaued, prompting investors to explore alternative meme coins for potential 2025 growth. While Dogecoin remains a high-profile name in the memecoin space, its price has shown signs of stalling, leading to speculation that a new entrant could offer more compelling returns. The emergence of ETF products for these types of assets may serve to further diversify investment strategies in the digital currency market, but also introduce new layers of volatility and risk [1].

The upcoming launch of the Rex-Osprey DOGE ETF could also provide insight into whether structured products can drive broader demand for memecoins, or whether trading will remain concentrated in traditional exchange markets. With Dogecoin already showing strong short-term performance, the introduction of a U.S.-listed ETF may amplify its exposure and influence, particularly among retail investors seeking retail-friendly, culturally relevant investment vehicles [1].

Source: [1] Could a Dogecoin ETF Be Launched in the U.S. This Week? (https://www.coindesk.com/markets/2025/09/08/could-a-dogecoin-etf-be-launched-in-the-u-s-this-week)