Dogecoin News Today: Institutional Adoption Drives Dogecoin's Mainstream Takeoff via Nasdaq Merger

Dogecoin (DOGE) surged 105% in recent trading sessions amid heightened anticipation for House of Doge's proposed Nasdaq listing, driven by a merger with Brag House Holdings, Inc. (NASDAQ: TBH). The corporate arm of the Dogecoin Foundation announced the reverse takeover on October 13, 2025, positioning the combined entity to institutionalize Dogecoin's utility and expand its mainstream adoption. The transaction, valued at over $50 million in investment capital, will create a multi-revenue digital asset platform integrating payments, tokenization, gaming, and yield products under a regulated framework GlobeNewswire^[1].

The merger, unanimously approved by both boards, aims to advance Dogecoin's institutional adoption by leveraging existing partnerships with 21Shares, Robinhood, and CleanCore Solutions (NYSE: ZONE). These collaborations have established the first Dogecoin ETP, an Official Treasury, and institutional custody infrastructure, with the combined entity holding over 837 million Dogecoin-107 million in the 21Shares Swiss ETP and 730 million in the Official Dogecoin Treasury GlobeNewswire^[1]. This positions House of Doge as the largest institutional holder of Dogecoin globally, with a total asset base exceeding $26 million in the ETP alone GlobeNewswire^[1].

The transaction outlines the issuance of approximately 594 million new shares of common stock and convertible securities, with House of Doge becoming the majority shareholder post-merger. Marco Margiotta, CEO of House of Doge, will lead the combined entity, emphasizing the alignment of institutional innovation with Dogecoin's grassroots community. "By going public through this merger, we're opening access and unleashing the next wave of innovation, institutional participation, and mainstream utility for Dogecoin," Margiotta stated GlobeNewswire^[1]. Lavell Juan Malloy II, CEO of Brag House, highlighted the strategic integration of Gen Z engagement with digital finance, noting the demographic's $350 billion annual spending power as a catalyst for adoption Cryptotimes^[2].

The merger's timing coincides with Dogecoin's deepening corporate integration. CleanCore Solutions, a key partner, disclosed holdings of 710 million DOGE, with plans to expand to 1 billion tokens (5% of the circulating supply) under management. This aligns with the combined entity's goal of scaling Dogecoin's treasury and yield-generating products, including a U.S. Dogecoin Spot ETF and 2X Levered ETF currently under SEC review Cryptotimes^[2]. Institutional custody solutions with Robinhood further underscore the initiative to transform Dogecoin into a globally accessible, regulated asset Coindesk^[5].

Technical and market analyses reflect the bullish momentum. Dogecoin's price rebounded above $0.210, supported by the 200-day SMA, with analysts identifying a potential breakout above $0.22 as a precursor to targeting $0.24–$0.25 . Institutional inflows quadrupled in recent days, with trading volumes surging to four times the daily average, signaling renewed confidence . The price surge coincided with broader meme-coin recovery and increased professional market activity, though risks persist from macroeconomic uncertainties and regulatory timelines .

The merger's completion, expected in early 2026, remains subject to Brag House shareholder approval and customary conditions. Post-closing, the entity will operate as a publicly traded platform, leveraging Brag House's Gen Z-focused engagement engine and House of Doge's institutional infrastructure. This strategic alignment aims to unlock a multi-billion-dollar avenue for mainstream digital currency adoption, bridging cultural and financial ecosystems Cryptotimes^[2].