Dogecoin News Today: Elon Musk’s Lawyer Launches First Official Dogecoin Treasury Company

CleanCore Solutions, a Nebraska-based cleaning products firm, has announced a $175,000,420 private placement to establish what it describes as the only "official" Dogecoin treasury company. The initiative is led by Alex Spiro, a high-profile attorney and longtime personal counsel to Elon Musk, who has represented numerous prominent clients, including Alec Baldwin and Jay-Z. Spiro’s role as chairman of CleanCore’s board marks a significant move for the meme cryptocurrency, which has long been backed by Musk. The transaction involves over 80 institutional investors, including Pantera, FalconX, and GSR, and is set to close on Thursday. CleanCore intends to use the proceeds to purchase Dogecoin and hold it in its treasury, with DOGE designated as the firm’s primary reserve asset. The deal aims to create a precedent for public companies aligning with cryptocurrency foundations to enhance utility and community engagement. However, Dogecoin has underperformed in 2025, with its price declining 30.6% year-to-date, despite a broader crypto market rally.

The Dogecoin treasury initiative has had an immediate impact on CleanCore’s stock, which dropped 52.9% on Tuesday following the announcement. Despite this, shares remain up 152.2% year-to-date, fueled by a surge in August after the firm reported $1 million in quarterly sales for the first time. CleanCore’s move into Dogecoin is part of a broader trend in crypto treasury companies, which have gained traction since regulatory clarity on crypto holdings has improved. These firms, often perceived as indirect investments in the underlying cryptocurrency, typically favor established coins like Bitcoin and Ethereum. CleanCore’s focus on Dogecoin is a departure from the norm, highlighting the continued cultural and celebrity-driven influence on the cryptocurrency, even amid poor performance. The company’s strategy is also being touted as a model for integrating digital assets into traditional business structures, potentially influencing future corporate approaches to blockchain-based reserves.

Meanwhile, Binance Coin (BNB) remains a key player in the crypto market. As of September 3, 2025, BNB was trading at €733.14, with a market capitalization of €102.10 billion and a 3.2% market dominance. The token has seen a 68.33% increase in price year-to-date, reaching a record high of €772.19 on August 22. BNB’s circulating supply is 139 million out of a max supply of 200 million, and the token employs a deflationary mechanism through periodic token burns. These burns aim to reduce supply, enhance utility, and potentially support price appreciation. The BNB ecosystem, including Binance Smart Chain and Trust Wallet, continues to expand, with BNB serving multiple use cases such as transaction fees, staking rewards, and token launches. Despite recent volatility, including a sharp decline to €733.14 from an intraday high of €855, market analysts have noted potential bullish indicators, such as hidden RSI divergences and strong whale activity. These signals have led some to speculate that BNB could continue its upward trajectory, potentially approaching a price of $1,000 if buying pressure sustains.

The BNB market has also seen increased institutional interest. CEA Industries recently expanded its BNB holdings to 388,888 tokens with a $33 million purchase, aiming to acquire 1% of the token’s supply by year-end. This move reflects broader institutional adoption of BNB, driven by its utility in decentralized finance (DeFi) and blockchain infrastructure. Additionally, Ethena, a stablecoin provider, has greenlit BNB as collateral for the perpetual-futures segment of its USDe stablecoin, signaling further integration into financial products. A Chinese firm, China Renaissance, also invested $100 million in BNB after the token hit its all-time high, aiming to boost adoption in Hong Kong. These developments underscore BNB’s growing role in the global crypto economy and highlight its appeal to both retail and institutional investors.

In parallel, BlockDAG has emerged as a standout presale in 2025, raising $395 million and selling 25.7 billion coins as of September 2025. The project, which is currently in Batch 30 at $0.03 per coin, has implemented a flat-rate model through the BDAG Deployment Event, standardizing pricing at $0.0013 to ensure transparency and fairness. Early investors in Batch 1 have seen returns of over 2,900%, and the coin has drawn large whale investments, including $4.4 million and $4.3 million purchases. BlockDAG’s X1 mining app has attracted over 3 million users, and the company has sold thousands of miners, indicating strong adoption. The project’s momentum has been further amplified by a 2049% bonus tied to the Token2049 conference, one of the most influential events in the crypto industry. This strategic alignment positions BlockDAG to leverage visibility and convert industry attention into sustained growth, outpacing other presale projects such as Nexchain, Coldware, and SUBBD.

The presale landscape is increasingly competitive, with projects differentiating themselves through utility, scalability, and market timing. Nexchain, for instance, is focused on AI-driven blockchain scalability, while Coldware seeks to merge hardware and crypto through Web3-enabled devices. SUBBD, targeting the creator economy, offers staking rewards and creator perks. However, none have matched BlockDAG’s scale and early adoption metrics. The project’s real-world applications, including mining infrastructure and a growing user base, highlight its potential to deliver tangible returns for investors. As the crypto market continues to evolve, projects that combine strong fundamentals with strategic market positioning—like BlockDAG—are likely to lead the next wave of growth.

Source:

[1] Elon Musk's Go-to Lawyer Is Heading a Dogecoin Treasury (https://www.businessinsider.com/elon-musks-go-to-lawyer-alex-spiro-dogecoin-treasury-2025-9)

[2] BNB Price, BNB Price, Live Charts, and Marketcap (https://www.coinbase.com/en-de/price/bnb)

[3] BlockDAG Surges with 2049% Bonus as Pepeto & ... (https://crypto-economy.com/pepeto-raises-6-3m-blockchain-fx-hits-20k-users-and-blockdag-drops-2049-bonus-which-presale-delivers-the-best-2025-gains/)

[4] Top Presale Crypto 2025: BlockDAG, Nexchain, Coldware ... (https://coindoo.com/4-top-presale-crypto-2025-blockdags-395m-surge-outshines-nexchain-coldware-and-subbd/)