Dogecoin News Today: Elon's Lawyer to Lead $200M Dogecoin Investment Play

The Dogecoin Foundation, through its corporate entity House of Doge, has announced plans to launch a public treasury company focused on investing in Dogecoin. The initiative, still in its early stages, is expected to raise at least $200 million, with Alex Spiro, Elon Musk’s personal attorney, slated to serve as chairman of the company [1]. This structure mirrors the approach taken by other cryptocurrency treasury companies, where institutional backing is leveraged to enhance the legitimacy and visibility of digital assets. House of Doge, based in Miami, was launched in early 2025 with the aim of developing and promoting Dogecoin, a token that originated as a "memecoin" based on an internet meme [1].

The concept of publicly traded companies holding cryptocurrencies has gained traction in recent years, with MicroStrategy being a pioneer in this space. The company, formerly known as MicroStrategy, began acquiring Bitcoin in 2020 and saw its market capitalization surge to nearly $96 billion. This strategy has inspired other public companies to follow suit, with 184 such entities announcing cryptocurrency purchases in 2025 alone, collectively acquiring over $132 billion in digital assets [1]. While this trend has opened new avenues for traditional investors to gain exposure to cryptocurrencies, it has also raised concerns about potential insider trading and corporate manipulation.

In parallel with the institutionalization of Dogecoin, the cryptocurrency continues to exhibit price movements heavily influenced by public statements from Elon Musk. Historically, Musk’s social media activity has driven volatility in Dogecoin's value, with significant price surges often following his posts. The billionaire’s influence was highlighted in a 2024 legal case where Spiro defended Musk against claims of market manipulation, ultimately leading to the dismissal of the lawsuit [1]. Analysts remain cautious about the sustainability of this dynamic, particularly as Dogecoin lacks the underlying utility of other major cryptocurrencies.

Meanwhile, attention is also shifting to newer projects like Little Pepe (LILPEPE), a memecoin with a Layer 2 blockchain infrastructure designed to support meme-based tokens. The project has raised over $23 million in its presale and is now in Stage 12, with a token price of $0.0021 [3]. Analysts project a potential 19,429% price increase for LILPEPE by 2025, driven by its utility-driven approach and technical infrastructure [4]. Unlike Dogecoin, which remains largely speculative, Little Pepe incorporates features such as staking rewards, sniper bot protection, and an audited smart contract system. These characteristics position it as a more structured and potentially scalable project within the meme coin space.

For investors seeking to capitalize on the potential of Dogecoin without relying solely on the token's price movement, alternative strategies are emerging. One such approach involves investing in public companies or treasury vehicles that hold and manage Dogecoin. These structures offer a more diversified and potentially less volatile way to gain exposure to the cryptocurrency. However, investors must remain vigilant, as the rapid growth of crypto treasury companies has also led to increased scrutiny from regulators and concerns over market integrity [1].

The broader market for cryptocurrency-based exchange-traded funds (ETFs) is also undergoing changes. In late July 2025, major U.S. exchanges including CBOE BZX, NYSE Arca, and Nasdaq proposed generic listing standards for commodity- and crypto-based ETFs [2]. If approved by the Securities and Exchange Commission, these rules would streamline the approval process for new ETFs, potentially opening the door for a range of altcoins and memecoins to gain mainstream investment vehicle status. This development could further accelerate the institutional adoption of cryptocurrencies and diversify the types of digital assets available to retail and institutional investors alike.

Source:

[1] Elons Musk's lawyer Alex Spiro set to chair $200 million Dogecoin treasury company (https://fortune.com/crypto/2025/08/29/elon-musk-alex-spiro-dogecoin-house-of-doge-crypto-treasury-company/)

[2] Dogecoin ETFs—and More—Could Land Soon if the SEC Approves New Rules (https://www.investopedia.com/dogecoin-etfs-and-more-could-land-soon-if-the-sec-oks-new-rules-11799387)

[3] Little Pepe (LILPEPE) 2025 Price Forecast Compared to Shiba Inu and Dogecoin (https://www.tribuneindia.com/partner-exclusives/little-pepe-lilpepe-2025-price-forecast-compared-to-shiba-inu-and-dogecoin/)

[4] Dogecoin Price Prediction: DOGE to Hold Back in the Next Meme Coin Run as Little Pepe (LILPEPE) Is Tipped for 19,429% Growth (https://theprint.in/brandit/dogecoin-price-prediction-doge-to-hold-back-in-the-next-meme-coin-run-as-little-pepe-lilpepe-is-tipped-for-19429-growth/2733832/)