Dogecoin News Today: Dogecoin's Nasdaq Merger: From Meme to Mainstream Asset

Dogecoin (DOGE) has rebounded to $0.21 as the House of Doge, the corporate arm of the Dogecoin Foundation, prepares for a Nasdaq listing through a reverse merger with Brag House Holdings Inc. (NASDAQ: TBH). The merger, approved by both companies' boards, is expected to finalize in early 2026 and aims to institutionalize Dogecoin's utility while expanding its adoption in mainstream markets Trader Sees a Dogecoin Price Surge as House of Doge Sets for a NASDAQ Listing^[1]. The combined entity will leverage $50 million in investment capital and manage over 837 million DOGE coins, positioning it as the largest institutional holder of the cryptocurrency House of Doge to Merge with Brag House Holdings, Listing on Nasdaq^[5].

The price surge follows a 105% rebound from recent lows, with DOGE reaching $0.2073 on October 13. Analysts attribute this movement to the merger's potential to bridge crypto and capital markets, as well as the anticipation of a U.S. Dogecoin ETF approval by the Securities and Exchange Commission (SEC). Institutional demand has also grown, with the DOGE ETF DOJE attracting $30 million in inflows due to its 1.5% expense ratio Trader Sees a Dogecoin Price Surge as House of Doge Sets for a NASDAQ Listing^[1].

The House of Doge's merger with Brag House Holdings, a Gen Z-focused gaming and digital media platform, is designed to create a multi-revenue stream digital asset management company. The combined entity plans to generate income through Dogecoin-denominated merchant services, payment infrastructure, data insights, licensing, and treasury activities. Notably, House of Doge holds 730 million DOGE in its Official Dogecoin Treasury and partners with 21Shares to develop regulated investment products, including a U.S. spot ETF under SEC review House of Doge, the Corporate Arm of the Dogecoin Foundation, to …^[4].

Technical analysis supports optimism for further gains. A bullish pennant pattern on the daily chart suggests a potential breakout above $0.22, with a target of $0.25 if resistance is cleared Dogecoin price forecast: can DOGE reclaim $0.25 as 'House of …^[2]. On-chain data also shows reduced exchange supply and increased institutional buying, reinforcing short-term stability. Analysts highlight a "handle" pattern on the monthly chart, with the price consolidating above key Fibonacci levels after breaking a long-term downtrend from 2021 Dogecoin Bounces To $0.21 As House Of Doge Prepares For …^[3].

The merger's institutional backing includes high-profile figures like Alex Spiro and Rick Perry, as well as partnerships with Robinhood and CleanCore Solutions. These collaborations aim to develop yield-bearing products and expand Dogecoin's utility in payments and tokenized assets. Marco Margiotta, CEO of House of Doge, emphasized the merger's role in unlocking mainstream adoption, stating, "By going public through this merger, we're opening access and unleashing the next wave of innovation, institutional participation, and mainstream utility for Dogecoin" House of Doge, the Corporate Arm of the Dogecoin Foundation, to …^[4].

While the price outlook remains positive, risks persist. A breakdown below $0.20 could trigger short-term selling, and macroeconomic factors, such as Federal Reserve policy, may influence broader market sentiment. However, the merger's focus on regulated financial products and global payment infrastructure positions Dogecoin to transition from a meme coin to a mainstream asset.