Dogecoin News Today: Dogecoin's Nasdaq Merger Marks Meme-to-Mainstay Financial Shift

Dogecoin (DOGE) rose to $0.21 as the House of Doge, the corporate arm of the Dogecoin Foundation, announced plans to list on Nasdaq via a merger with Brag House Holdings. The reverse takeover, approved by both boards, will create a publicly traded platform integrating payments, tokenization, gaming, and yield strategies, backed by over $50 million in investment capital and 837 million Dogecoin within the House of Doge framework. The combined entity will hold approximately 107 million Dogecoin in a 21Shares ETP with $26 million in assets under management and over 730 million Dogecoin in the Official Dogecoin Treasury, established in September 2025.

The merger aims to institutionalize Dogecoin's utility, leveraging partnerships with 21Shares, Robinhood, and CleanCore Solutions to develop regulated financial products and yield-bearing opportunities. Marco Margiotta, CEO of House of Doge, will lead the new entity, with six of seven board seats controlled by House of Doge. The transaction, expected to close in early 2026, involves issuing 594 million new shares and convertible securities, making House of Doge the majority shareholder.

Technical analysis highlights a cup-and-handle pattern for DOGE, with analysts projecting a potential rise to $0.30 if the $0.21 support level holds. Institutional accumulation of 680 million Dogecoin in August further signals sustained demand. However, the pattern's validity is debated, with critics noting its asymmetrical structure and deep retracement.

The merger underscores Dogecoin's shift from a meme-driven asset to a financial infrastructure player. By aligning with Gen Z engagement platforms and institutional custody frameworks, the House of Doge seeks to bridge crypto and capital markets, positioning Dogecoin as a "financial asset of the modern economy."