Dogecoin News Today: Dogecoin’s Institutional Push: Could ETFs Finally Legitimize the Meme Coin?

REX-Osprey is poised to launch the first U.S. spot ETF dedicated to Dogecoin (DOGE) as early as next week, following the successful debut of a Solana (SOL) staking ETF. On September 5, 2025, the firm filed a prospectus with the U.S. Securities and Exchange Commission (SEC) for the REX-Osprey Dogecoin ETF, which will trade under the ticker symbol DOJE. The filing also references ETFs for XRP, BONK, and Trump, alongside Bitcoin, Ethereum, and Solana, signaling a broader strategy to expand the fund’s crypto exposure [2].

The filing outlines a structure in which the ETF will gain exposure to Dogecoin by investing in a Cayman Islands subsidiary, with its investment strategies and risk disclosures aligned with the fund’s broader operations. This approach is a common tactic used in the industry to manage regulatory and operational challenges associated with direct crypto holdings [2]. Bloomberg Industry Research analyst Eric Balchunas noted that the ETF could be approved under the Investment Company Act of 1940, which has streamlined the approval process for certain ETFs by allowing them to bypass case-by-case reviews by the SEC [2].

The announcement comes amid a broader regulatory shift in the United States, where the SEC is currently reviewing new generic listing rules under the 1940 Investment Company Act. If adopted, these rules could allow major exchanges such as Nasdaq, NYSE Arca, and CBOE BZX to list crypto-based ETFs—including those focused on Dogecoin—without the need for individual approvals [1]. This development marks a critical step toward institutional-grade access to crypto assets and may signal a more accommodating regulatory stance toward digital assets.

While the U.S. process is still pending, Switzerland has already launched the first physically backed Dogecoin ETP on the SIX Swiss Exchange, developed in collaboration with 21Shares and the House of Doge. This product offers institutional investors exposure to Dogecoin without the need for direct custody, providing transparency, secure storage, and access to a regulated market [1]. The initiative has been endorsed by the Dogecoin Foundation, which views it as a significant step toward legitimizing the asset within the formal financial system.

In parallel with these developments, the House of Doge has launched a $200 million Dogecoin treasury initiative, aiming to manage DOGE supply, stabilize liquidity, and build long-term investor confidence. Backed by Elon Musk’s attorney, Alex Spiro, the initiative mirrors Bitcoin-style corporate treasuries and is designed to position Dogecoin for enterprise and institutional adoption. Regulatory filings for the initiative are expected to be submitted in the coming weeks [1].

Despite these institutional moves, the retail crypto landscape remains competitive. New meme coins like Layer Brett (LBRETT), built on Ethereum’s Layer 2 infrastructure, are drawing attention with high staking yields and low transaction costs. Analysts predict that these emerging projects may outperform traditional meme coins in the next market cycle, potentially impacting Dogecoin’s market share among younger investors seeking higher returns [1]. As the market evolves, the launch of a DOGE ETF could provide a structured avenue for investors to participate in the asset’s potential, while mitigating some of the volatility and custody risks associated with direct crypto investment.

Source:

[1] Dogecoin ETF Buzz Grows as Charts Flash 50% Breakdown Warning (https://coinchapter.com/dogecoin-etf-buzz-grows-as-charts-flash-50-breakdown-warning/)

[2] Analyst: REX-Osprey may launch the first Dogecoin ETF as ... (https://www.panewslab.com/en/articles/25735248-0c81-4f10-b2b0-f620a6bd32b9)