Dogecoin News Today: Why a $4.5M Dogecoin Winner Is Now Betting Big on Meme Tech 2.0

An early Dogecoin (DOGE) holder who made $4.5 million from the asset is now backing a newly emerging meme-driven project, Layer Brett (LBRETT), which has gained viral traction in crypto circles. The shift in support from DOGE to LBRETT highlights the growing interest in Layer 2 blockchain projects that combine meme culture with tangible utility. While DOGE continues to hold cultural significance and a market capitalization exceeding $30 billion, the project has seen slowed innovation, leading many to look for new opportunities in the memecoin space [1].

Layer Brett, currently priced at $0.0053, is being positioned as a next-generation memecoin with Ethereum Layer 2 infrastructure. Unlike DOGE, which has primarily functioned as a payment meme coin, Layer Brett introduces features such as staking, NFT integrations, and potential future governance mechanisms. These components are said to make it more than just a speculative asset, offering real-world use cases such as fast and low-cost transactions, with speeds reaching up to 10,000 transactions per second and fees in the cents range [1].

Early adopters of LBRETT have reported staking returns with an initial annual percentage yield (APY) of over 1,000%, significantly higher than the passive staking opportunities in the DOGE ecosystem. Analysts suggest that these high rewards are a major draw for retail and long-term investors, especially as Layer Brett aims to create a more inclusive and scalable blockchain environment. Additionally, a $1 million community giveaway is being used to drive engagement and adoption [1].

Layer Brett’s development appears to be diverging from earlier meme tokens, such as the original Brett token on Base, which lacked substantial utility. Instead, it is being designed with scalability and performance in mind. The project’s presale offering allows investors to buy LBRETT at the current floor price of $0.0053, with the token supply capped at 10 billion [1]. This structure is intended to balance accessibility with scarcity, a key consideration for investors evaluating long-term value potential.

The growing momentum around Layer Brett is being attributed to its Ethereum Layer 2 design and robust tokenomics model. Traders and investors are increasingly viewing it as a viable alternative to established meme coins like PEPE and Shiba Inu, which have historically lacked real utility despite their viral appeal. Layer Brett’s unique proposition combines the cultural resonance of a meme with the technical infrastructure to support broader blockchain adoption. Analysts and community members alike have speculated that this hybrid model could yield significant returns, especially as the token continues to gain traction in the lead-up to the 2025 crypto bull run [2].

While DOGE is preparing for its first institutional-grade ETF listing via REX Shares, which has taken a 40 Act route similar to its Solana staking ETF, the market is watching closely to see if institutional adoption will bolster its price and market confidence [3]. However, despite these developments, DOGE faces limitations in scaling and utility, factors that have led some investors to explore alternatives like Layer Brett. Analysts suggest that while DOGE will likely maintain its cultural relevance and retail appeal, projects like Layer Brett are better positioned to offer the scalability and innovation needed to drive long-term growth in the crypto space [1].

Source:

[1] Best Crypto to Buy in 2025: Why Layer Brett Could... (https://coincentral.com/best-crypto-to-buy-in-2025-why-layer-brett-could-outshine-dogecoin/)

[2] PEPE Price Prediction: As Layer Brett Goes Mega Viral... (https://www.mitrade.com/insights/news/live-news/article-3-1097074-20250905)

[3] Dogecoin may see first-ever ETF launch next week: Analyst (https://cointelegraph.com/news/dogecoin-etf-united-states-launch-next-week-analyst)