DOGE Rises 1.03% as Brag House and House of Doge Merge to Form Financial Infrastructure Giant

On NOV 3 2025, DOGE rose by 1.03% within 24 hours to reach $0.16891, DOGE dropped by 12.08% within 7 days, dropped by 9.28% within 1 month, and dropped by 46.47% within 1 year.

Brag House Holdings, Inc. and House of Doge Inc. announced a definitive merger on Nov 3, 2025, creating a new financial infrastructure company focused on four core verticals: Digital Payments, Asset Management & Treasury, RWA Tokenization, and Digital Media & Data Insights. This move integrates Brag House’s “Cultural Capital Playbook” with the global Dogecoin ecosystem, leveraging the currency’s 6.1 million holders and a reported market capitalization of over $30 billion. The combined company will be led by Marco Margiotta, with Brag House CEO Lavell Juan Malloy II emphasizing the strategic integration of culture and capital in a recent national broadcast.

The merger is expected to expand the utility of Dogecoin through the development of payment rails, digital wallets, and tokenized real-world assets. Lavell Juan Malloy II described the merger as an opportunity to scale Brag House’s proven model across a global stage, citing successful partnerships with major brands and a Gen Z-focused platform. Marco Margiotta, a payments industry veteran, highlighted the potential for significant economic utility, particularly in the payments and tokenization sectors.

The new entity aims to leverage the existing Dogecoin community to build infrastructure supporting everyday use cases such as retail transactions and financial services. Marco Margiotta’s previous experience at PayFare, a payments company acquired by Fiserv in early 2025, positions him to oversee this expansion. The merger has already led to new product developments, including ETPs and debit cards.

Backtest Hypothesis

Technical indicators have been frequently referenced in assessing Dogecoin’s price behavior following key support levels. An event-based backtest was conducted on DOGEUSD.UDC to evaluate the performance of the coin after daily close prices broke below the 20-day moving average—a commonly used short-term support reference—between January 1, 2022, and November 3, 2025.

Key findings from the backtest include:

• A total of 74 support-break events were recorded, with the price closing below the 20-day moving average after having been above it the previous day.
• Average cumulative returns were -0.36% after 5 trading days, -0.43% after 15 days, and +2.66% after 30 days. None of these results reached statistical significance at the 95% confidence level.
• Win rates remained around 45-51%, indicating that the outcomes were only marginally better than random in the short term.
• Overall, the results suggest that breaking below the 20-day moving average has not created a consistently negative edge for DOGE over the tested period.

This data aligns with the recent price movement of DOGE, which rose by 1.03% in a 24-hour period despite a broader decline in the past month and year. The technical indicators and historical behavior of DOGE post-support break highlight the need for caution in interpreting such price signals as definitive market signals. Traders and analysts should consider these findings when evaluating potential entry or exit points in the DOGE market.