DOGE -28.9% YTD Amid Merger Expansion and Market Sell-Off

On DEC 17 2025, DOGE rose by 0.27% within 24 hours to reach $0.12573, DOGE dropped by 8.9% within 7 days, dropped by 13.24% within 1 month, and dropped by 59.91% within 1 year.

Merger Expansion Seeks to Broaden DOGE’s Utility and Acceptance

On October 12, 2025, a reverse merger agreement was finalized between House of Doge, Inc. and Brag House Holdings, Inc. This strategic move aims to create a financial infrastructure company with a focus on digital payments, asset management, real-world asset tokenization, and digital media. The merger is expected to significantly expand the utility of Dogecoin by integrating it into the inKind hospitality network, potentially enabling DOGE as a payment option at over 4,750 establishments. The deal has been unanimously approved by both boards and is supported by a fairness opinion from Newbridge Securities Corporation.

A key component of the merger includes the creation of Series C Convertible Preferred Stock by Brag House Holdings. The preferred stock is convertible into 5,000,000 shares of common stock per share, subject to a 4.99% beneficial ownership cap. Holders will also receive dividends on an as-converted basis and have voting rights alongside common stock holders. These provisions are intended to provide flexibility and incentives for institutional investors, enhancing the overall appeal of the restructured entity.

Market Sell-Off and Technical Weakness Continue to Press on DOGE

Despite the merger-related optimism, Dogecoin has struggled on the price front in the short term. Over the past 24 hours, DOGE fell over 5%, trading at approximately $0.1255 during the mid North American session. The coin broke below a key support trendline, signaling renewed bearish momentum. This decline marks a 15% drop over the past week, extending the year-to-date bearish trend that has invalidated the broader bull pattern established since February 2024.

Technical indicators reinforce the bearish outlook. The MACD and signal lines have both dropped below the zero line, accompanied by rising bearish histograms. Analysts note that DOGE is now well positioned to test support around $0.10, a level that would mark a 20% drop from current levels. The weakness is part of a broader sell-off in the memecoin sector, where major projects including Pudgy Penguins (PENGU), Pepe (PEPE), Shiba Inu (SHIB), and Bonk (BONK) have all fallen over 15% in the last week.

Broader Crypto Market Trends Influence DOGE’s Outlook

The recent decline in DOGE is occurring within a wider bearish market environment. Over the past 24 hours, the total market cap for memecoins fell by 8%, settling at around $41.4 billion. This broader sell-off reflects a continuation of the bearish sentiment that has gripped the market since the October 11 crypto crash.

Crypto analysts have pointed to the ongoing regulatory uncertainty and macroeconomic conditions as key factors behind the sell-off. While some analysts remain optimistic for a market rebound in 2026, particularly with the anticipated pro-crypto regulatory shift in the U.S., current conditions continue to favor sellers. Institutional interest in crypto assets appears subdued, with recent data showing significant outflows from spot Bitcoin ETFs.

DOGE's Path Forward Depends on Market Conditions and Strategic Execution

The next phase for DOGE will depend heavily on the broader macroeconomic environment and the execution of the merger strategy. Institutional adoption and regulatory clarity in the U.S. will be critical for the long-term success of DOGE and the wider memecoin sector. If the bearish trend continues, DOGE could retest the $0.10 level, which would represent a new all-time low for the coin.

On the other hand, a successful execution of the merger and integration into real-world payment ecosystems could provide a catalyst for a rebound. The House of Doge’s efforts to expand DOGE’s utility beyond speculative trading could be the key to unlocking broader acceptance and value realization.

For now, however, market participants are advised to monitor the $0.1310–$0.1315 resistance zone. If DOGE remains below this level, any near-term rallies are likely to be viewed as corrective rather than trend-defining. Investors are encouraged to assess their risk tolerance and consider the longer-term implications of the ongoing market dynamics and strategic developments.