Dividend and Market Update on Saga Communications: Key Insights Ahead of Aug 26, 2025 Ex-Dividend Date

Saga Communications (SGA) has recently announced a quarterly cash dividend of $0.25 per share, to be paid on September 19, 2025, with an ex-dividend date set for August 26, 2025. The announcement date was August 13, 2025, marking the latest in a series of consistent dividend payments. This payout is lower than the average of the last 10 dividend amounts, which stood at $0.4437 per share. Investors are advised that the ex-dividend date is the last day to purchase SGA shares and still qualify for the upcoming dividend distribution. Any purchase after August 26 will not be eligible for the September 19 payout. The last dividend was issued on June 27, 2025, with the same $0.25 per share amount, indicating a consistent dividend pattern for the time being.

Recently, Saga Communications filed a Rule 144 notice regarding the proposed sale of 1,727 Class A common shares by the Edward K. Christian Agreement of Trust through Morgan Stanley Smith Barney on NASDAQ. The total aggregate market value of the proposed sale is $22,954.42. The shares were acquired in August 2022 as part of a trust distribution. Over the past three months, the trust has sold multiple blocks of SGA shares, with transactions reported on various dates, including July 11, 2025, and August 7, 2025. These sales, while not uncommon for trusts, have drawn attention due to their frequency and transparency.

Over the past week, Saga Communications has continued to maintain its position as a top 25% dividend payer, with a dividend yield of 7.66%. Analysts indicated that this high yield reflects the company’s commitment to returning value to shareholders, despite a recent 5% decline in Q2 revenue. The company’s stock price has remained relatively stable, closing at $13.07 on August 18, 2025, with no change observed. Since the last update, market sentiment has remained neutral, with no significant price volatility reported. The company’s focus on acquiring and operating broadcast properties remains a core aspect of its business model, and recent filings suggest continued liquidity activity by insider trusts.

Saga Communications is navigating a competitive media landscape, with recent earnings and revenue figures lagging estimates. However, its high dividend yield continues to attract income-focused investors. The proposed Rule 144 sale and consistent dividend payments suggest a stable, though not aggressively growing, financial profile. Investors are encouraged to monitor the company’s upcoming quarterly results and market reaction to its recent insider sales. With the ex-dividend date approaching on Aug 26, 2025, investors should consider their positions carefully, as any purchase after this date will not qualify for the September dividend.