Dividend Information About Williams-Sonoma: Everything You Need to Know Before Its Ex-Dividend Date on Oct 17, 2025

Williams-Sonoma (WSM) has announced a cash dividend of $0.66 per share, with a record date set for Nov 21, 2025. The ex-dividend date for this payout is Oct 17, 2025, meaning investors must own the stock before this date to be eligible for the dividend. The dividend was officially announced on Sep 18, 2025, and it marks the latest in a series of consistent payouts by the company. The average of the last 10 dividend amounts per share was approximately $0.3865, which means this latest payout of $0.66 per share is notably higher. The last dividend was also $0.66 per share, declared on Aug 22, 2025, indicating the company has maintained the same rate for consecutive periods. Investors considering WSM for its dividend yield should be aware that the ex-dividend date is Oct 17, 2025, and any purchase made on or after this date will not qualify for the upcoming payout.

Over the past week, Williams-Sonoma has unveiled an exclusive collaboration with Universal Products & Experiences, inspired by the upcoming film *Wicked: For Good*. The partnership features home furnishings and kitchen products across its flagship brands, including Williams Sonoma, Pottery Barn, and Pottery Barn Teen. This initiative aims to tap into seasonal demand and attract new customer segments. Analysts indicated that the move aligns with the company’s strategy of leveraging brand partnerships to drive engagement and differentiate its offerings in a competitive market.

In a recent update, the company announced a 16% increase in its quarterly dividend, signaling confidence in its financial position and long-term earnings stability. Additionally, Williams-Sonoma released its Q2 2025 earnings report, which showed continued net income and sales growth amid challenging consumer spending conditions. These results reflect the company’s ability to maintain premium positioning and execute on exclusive partnerships, both of which are considered key drivers for future demand. As of late, the company’s short interest as a percent of float has decreased by 3.49% since its last report, suggesting a potential shift in market sentiment toward a more bullish outlook.

Williams-Sonoma’s strategic initiatives and recent earnings performance highlight its resilience in a tough economic climate. While macroeconomic risks and consumer spending volatility remain concerns, the company’s focus on brand differentiation and exclusive collaborations appears to be paying off. Investors are advised to monitor the company’s upcoming guidance and industry trends to gauge its potential for long-term growth. The ex-dividend date for the upcoming dividend is Oct 17, 2025, and this is the last day for investors to purchase WSM stock to be eligible for the $0.66 per share payout. Any shares bought on or after this date will not qualify for the dividend.