Disney's Trading Volume Ranks 81st as Streaming Push Leads to 8000 Job Cuts

On June 3, 2025, The's trading volume reached 9.66 billion, ranking 81st in the day's market activity. Disney (DIS) rose by 0.58%.

Disney is implementing a global workforce reduction, affecting several hundred employees across various departments. This move is part of a broader strategy to streamline operations and adapt to the shifting media landscape, where consumers are increasingly moving from traditional cable to streaming services. The affected areas include marketing for film and television, TV publicity, casting and development, and corporate financial operations. Disney has emphasized a surgical approach to minimize the impact on employees, ensuring that no teams are entirely eliminated.

The entertainment giant has been focusing on streaming platforms, investing billions to build direct-to-consumer services as audiences abandon pay-TV. This shift is evident in Disney's latest earnings report, which showed a 13% year-over-year drop in linear network revenue while direct-to-consumer revenue climbed by 8%. Since 2023, Disney has eliminated over 8,000 roles as part of a broader effort to cut $7.5 billion in annual costs. Earlier this year, Disney reduced nearly 200 roles within its news and entertainment division, with significant cuts impacting ABC News and its production teams.

Despite these layoffs, Disney reported strong second-quarter results and announced plans to build a new theme park and resort in Abu Dhabi, marking its first major expansion into the Middle East. The company's shares have surged over 20% since the report, reflecting investor confidence in Disney's improving financial performance and long-term growth strategy. The latest round of layoffs comes as Disney continues to adapt to the evolving media industry, focusing on cost-cutting measures to enhance its competitive edge in the streaming market.