Disney Stock Dips Amid Financial Gains and Social Media Drama

Disney's recent performance in the financial markets has been less than stellar, marking a continued decline over the past several days. On March 11, Disney's stock (DIS) experienced a drop of 5.03%, marking the second consecutive day of losses. The stock has lost a total of 7.21% over these two days; the price even reached a new low for the first time since November 2024.

Financially, Disney has reported some positive figures, with revenue totaling $246.9 billion, showing a year-on-year increase of 4.85%. Additionally, net profit attributable to shareholders rose by 33.65% to $25.54 billion. The company, a global entertainment titan, operates through four key segments: Media Networks; Parks, Experiences and Products; Studio Entertainment; and Direct-to-Consumer & International. Disney continues to emphasize high-quality entertainment experiences and has a strong focus on expanding its presence and characters in China.

A different kind of spotlight was shone on Disney with the recent departure of a popular social media influencer known as “Brother Big995,” who explained his decision to leave Disney after his commercial collaborations were leaked to the company's management. Despite sharing this content privately with close friends, the influencer's compliance with Disney's strict employee guidelines concerning external business activities was compromised, leading him to resign voluntarily. He had been with Disney for nine years, actively contributing as an actor in the Fantasia Theatre.

Public reaction has been mixed. Some supporters expressed regret over his departure, appreciating his dual role as a Disney performer and food vlogger. However, others insist that adherence to workplace rules is non-negotiable, especially when commercial conflicts arise. This highlights the broader discussion regarding employee rights and the balancing act between primary jobs and secondary ventures. Legal experts point out that while current labor laws in China permit dual employment, companies are within their rights to establish and enforce their own regulations, provided these have been properly instituted.

Meanwhile, a separate incident involving Disney featured in the news: an unsubstantiated rumor circulated about a new Disney theme park to be established in Chongqing, China. The local authorities have since debunked this myth, attributing its spread to irresponsible online conduct, which has been met with legal repercussions for the individual involved.