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Disney Sets Sail into Asia with Largest Cruise Ship Yet: The Disney Adventure

Word on the StreetWednesday, Dec 11, 2024 6:00 am ET

1min read

The Walt Disney Company is set to introduce its largest cruise ship yet, the Disney Adventure, marking the company's first foray into the Asian market. With bookings opening on December 10, Disney aims to capitalize on Singapore's burgeoning tourism market and expand its cruising operations in the region.

The Disney Adventure will officially set sail from Singapore in December 2025, symbolizing a significant investment in the region. This cruise ship, capable of accommodating approximately 6,700 passengers, is poised to enhance Singapore's reputation as a pivotal tourist destination in Southeast Asia. Its launch coincides with a time when Singapore is witnessing a robust recovery in international tourism, with recent government figures indicating a 14% year-on-year increase in tourist arrivals for the third quarter.

Built as the largest in Disney's fleet, the Disney Adventure will feature an array of attractions, including Marvel-themed sections and the longest roller coaster at sea. Disney has tailored the ship's entertainment offerings to appeal to both children and adults, incorporating Marvel superheroes like Spider-Man and Iron Man, who have a substantial following in Asia. This strategic move underscores Disney's ambition to embed itself deeper into the Asian market.

With plans to utilize Singapore as its home port for at least five years, the Disney Adventure is expected to draw millions of both local and international passengers. This move is part of Disney's broader strategy to double its investment in parks and cruises over the next decade, seeking to expand from its current fleet of five ships to thirteen by 2031.

In addition to traditional Disney favorites, the cruise will offer Marvel-themed live performances and interactive experiences. Dining aboard the Disney Adventure caters to diverse tastes with several themed restaurants, ensuring guests have a variety of culinary experiences. Prices for the initial voyages are set competitively, starting at approximately $1,564 for two adults over a three-night journey, appealing to families and Disney enthusiasts alike.

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