Disney Raises Streaming Prices Up To 25% Amid Controversy

Disney has announced that it will raise the subscription prices for its streaming services starting from October 21. The ad-supported Disney+ standalone plan will increase by 2 dollars to 11.99 dollars per month. The ad-free Disney+ Premium plan will see a 3 dollar increase, bringing the monthly cost to 18.99 dollars, or 189.99 dollars annually. The bundled package of Disney+ and Hulu with ad-supported content will go up by 2 dollars to 12.99 dollars per month, while the ad-free version will cost 19.99 dollars per month. The bundle that includes Disney+, Hulu, and ESPN, as well as the package that includes Disney+, Hulu, and HBO Max, will see a monthly increase of 3 dollars. The NFL+ subscription fee will remain unchanged.

This price adjustment comes as Disney faces scrutiny over its handling of the "Jimmy Kimmel Live!" show. The company had temporarily suspended the show after the host made controversial remarks about the death of conservative activist Charlie Kirk. Following criticism from viewers and late-night show hosts, Disney reinstated the show on Tuesday. The company had previously hinted at a price increase during its third-quarter earnings call, anticipating a modest growth in Disney+ subscribers for the fourth quarter. The last price increase occurred in October 2024, with most packages seeing a rise of 1 to 2 dollars.

This move by Disney to increase its streaming subscription prices is a strategic decision aimed at balancing the need for revenue growth with the desire to maintain a competitive edge in the streaming market. The company's decision to raise prices comes at a time when it is facing increased scrutiny over its content and handling of controversial issues. The temporary suspension and subsequent reinstatement of the "Jimmy Kimmel Live!" show highlight the challenges that Disney faces in navigating the complex landscape of media and entertainment. Despite these challenges, the company remains committed to growing its subscriber base and expanding its streaming services. The price increase is expected to have a modest impact on subscriber growth, but it is a necessary step to ensure the long-term sustainability of Disney's streaming business.