Disney and OpenAI Part Ways: A Test for New CEO Josh D'Amaro Amid Streaming Challenges.
ByAinvest
Tuesday, Mar 24, 2026 6:53 pm ET1min read
DIS--
Disney and OpenAI have ended their partnership, which gave OpenAI permission to use Disney's iconic characters and IP. The deal also included a billion-dollar investment in OpenAI and a curated collection of AI-generated short-form videos on Disney+. The breakup is a big test for new CEO Josh D'Amaro, who wants to prioritize immersive and interactive experiences for Disney fans. Disney+ is moving forward with a new short-form feed called Verts, but losing Sora is a blow to the service's strategy.
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