Disney's Hulu Acquisition Drives Stock to Top 23 Most Actively Traded

On June 10, 2025, The's trading volume reached 22.44 billion, marking a significant 144.8% increase from the previous day. This surge placed The among the top 23 most actively traded stocks for the day.

Disney's strategic move to take full control of Hulu has garnered significant attention from analysts. Loop Capital analyst Alan Gould highlighted that this acquisition could unlock substantial growth potential for Disney. The entertainment giant's CEO, Bob Iger, echoed this sentiment, stating that full ownership of Hulu could drive a new level of growth for the company.

Disney's acquisition of Hulu involved a payment of nearly $439 million to Comcast's NBCUniversal. This deal, which concluded after a lengthy appraisal process, sets the stage for a unified streaming strategy. The additional payment not only secures Disney's full control over Hulu but also ends over a year of negotiations with Comcast. This acquisition allows Disney to integrate Hulu's Live TV operations more seamlessly into its broader streaming ecosystem, without the need for Comcast's input.

Disney's decision to take full ownership of Hulu is part of a broader strategy to consolidate its streaming services. The company initially paid $8.6 billion for a significant stake in Hulu and has now completed the acquisition process. This move is expected to enhance Disney's competitive position in the streaming market, providing a more cohesive and integrated streaming experience for its subscribers.