Disney Drops 2.92% as Rapunzel Live-Action Halted

On April 4, 2025, The Walt Disney Company's stock experienced a 2.92% drop in pre-market trading, reflecting investor concerns and market sentiment.

Disney's recent decision to halt the live-action adaptation of "Rapunzel" has sparked significant discussion among industry experts and fans. The project, which was set to be directed by Michael Gracey and scripted by Jennifer Kaytin Robinson, has been put on hold following the underwhelming performance of the live-action "Snow White." The high production cost of $270 million and the disappointing box office returns of $145 million globally have raised questions about Disney's strategy for live-action remakes.

Despite the setback, Disney remains optimistic about its upcoming releases. The live-action adaptation of "Lilo & Stitch," which garnered significant attention during the Super Bowl with a record-breaking preview, is scheduled for release on May 23. Additionally, the live-action version of "The Little Mermaid" is expected to hit theaters soon, following the success of its animated predecessor on Disney+.

Disney's decision to pause the "Rapunzel" project underscores the challenges faced by the entertainment giant in adapting its classic animated films into live-action. The company is likely to reassess its approach to ensure future projects align better with audience expectations and market demands.