Disney Celebrates World Princess Week with Magical Performances, New Content, Products, Music, and More

Disney celebrates World Princess Week with a new musical brand spot, a concert performance at Disneyland Park featuring Jodi Benson, Auli'i Cravalho, Paige O'Hara, and Anika Noni Rose, and a ride-along video with Disney Legend Jodi Benson. The event is part of Disney's "Create Your World" campaign, promoting imagination, self-belief, and princess magic for kids and fans of all ages.

Disney has kicked off World Princess Week with a series of immersive events and new product launches, all part of their ongoing "Create Your World" campaign. The week-long celebration, which runs from August 25 to September 1, 2025, is designed to inspire imagination, self-belief, and princess magic for kids and fans of all ages.

The highlight of the week is an all-new musical brand spot titled "All Princesses Make Magic," featuring music by seven-time Grammy® Award winner Jacob Collier. The spot showcases the limitless power of imagination inspired by Disney princesses and is accompanied by a spectacular concert performance at Disneyland Park. The concert, titled "Disney Princess Concert: Celebrating 70 Years of Disneyland," will feature the voices of Disney princesses such as Auli'i Cravalho, Jodi Benson, Paige O'Hara, and Anika Noni Rose, along with hosts Susan Egan and Ginnifer Goodwin. The event will be streamed on YouTube and Disney+ on August 29.

In addition to the concert, Disney has released an exclusive ride-along video featuring Jodi Benson, the voice of Ariel in "The Little Mermaid." The video, titled "Exclusive Journey on The Little Mermaid - Ariel's Undersea Adventure with Jodi Benson & Lauren Paley," will be available on YouTube on August 27. The video offers a unique look at the beloved attraction and the impact of Disney princesses on fans around the world.

To extend the magic beyond the screen, Disney Consumer Products has launched a range of new products. These include new Jakks Pacific Majestic Dresses, princess bracelets from Little Words Project, and DIFF Eyewear princess designs. The Disney Store will also carry a brand-new lineup of merchandise, such as the Disney Princess and Sidekicks Squishmallows Box Set and the Once Upon a Story Doll Advent Calendar. Fans can tune in to Good Morning America on August 28 to learn more about these products.

Disney+ is joining the celebration with exclusive programming and perks. Fans can stream "LEGO Disney Princess: Villains Unite" exclusively on Disney+ and enjoy a brand-new "Disney Princess" Stream featuring all the beloved heroes and their loyal sidekicks. Additionally, three magical new Princess Disney+ Perks are available, including a series of limited-time flash sweepstakes for enchanting prizes.

World Princess Week is not just about entertainment; it's also about giving back. Disney has granted princess wishes for more than 100 kids around the world, including 12 wish kids and their families who will attend the live taping of the Disney Princess Concert: Celebrating 70 Years of Disneyland.

These events and product launches are part of Disney's broader strategy to engage with fans and inspire creativity. The "Create Your World" campaign is designed to give kids the opportunity and tools to use their imaginations, try new things, believe in themselves, and discover their own brand of princess magic.

References:
[1] https://www.prnewswire.com/news-releases/disney-celebrates-world-princess-week-with-a-magical-performance-new-content-products-music-and-more-302537377.html