Disguise Unveils GX 3+: The Most Powerful Media Server Yet, with 175% More Generative Graphics Power

Disguise has launched the GX 3+, its most powerful media server ever, built on NVIDIA's Blackwell GPU architecture. The GX 3+ has 175% more generative graphics power and a two-year Notch playback licence, enabling video designers to create richer, more sophisticated visuals. It features 96GB of VRAM, empowering users to render 40% more video layers at 4K DCI 30fps. The GX 3+ will enable creative teams to redefine what's possible in live entertainment visuals.

Disguise, a global technology company specializing in live event visuals and immersive experiences, has announced the launch of its most powerful media server to date, the GX 3+. Built on NVIDIA's cutting-edge Blackwell GPU architecture, the GX 3+ offers a significant advancement in generative graphics power, aimed at enhancing the capabilities of video designers and creative teams.

The GX 3+ features a 175% increase in generative graphics power compared to its predecessor, enabling video designers to create richer and more sophisticated visuals. This is made possible by the integration of a two-year Notch playback license, which unlocks the full potential of Notch 1.0 for generative content playback. The server includes 96GB of VRAM, eliminating memory bottlenecks and allowing for the rendering of 40% more video layers at 4K DCI 30fps compared to the previous GX 3 model.

Key features of the GX 3+ include support for advanced ray tracing and real-time global illumination, which enhance the visual fidelity and complexity of live event visuals. The server also supports cinema-grade color accuracy, thanks to its compatibility with ACES, wide color gamut, and HDR standards. Additionally, the GX 3+ supports ST 2110 video output via IP VFC, facilitating seamless integration into IP-based production environments.

The GX 3+ is designed to reduce video output latency, which is crucial for live IMAG, AR overlays in broadcast, and interactive effects in immersive installations. This ensures precise timing and enhances the overall audience experience.

Disguise's COO, Tom Rockhill, stated, "With the GX 3+, we are introducing a fundamental shift with the NVIDIA Blackwell GPU that will enable creative teams to expand their horizons and redefine what’s possible when it comes to live entertainment visuals. Whatever your vision, with the GX 3+ you’ll have all the power needed to go from screen to stage without compromise."

The GX 3+ is now available for pre-order and is expected to ship in Q4 2025. It comes with a selection of ready-to-use Notch blocks created by Disguise's Creative Services team, showcasing the latest Notch capabilities.

References:
[1] https://www.morningstar.com/news/business-wire/20250903971094/disguise-unveils-gx-3-the-new-benchmark-in-media-server-performance