DirectBooking Technology shares surge 17.60% after-hours following rebranding from Primega Group.

DirectBooking Technology Co., Ltd. (ZDAI) surged 17.60% in after-hours trading following the announcement that Primega Group rebranded to DirectBooking Technology Co., Ltd. and acquired China Wangmao Liquor Industry Group to enter the premium Baijiu market. The rebranding, effective September 11, 2025, and the acquisition, disclosed on August 18, 2025, signal a strategic pivot toward diversified growth in the premium alcohol sector, positioning the company for expanded revenue streams and market share. The move into the high-margin Baijiu market, coupled with the rebranding to align with its new business focus, likely drove investor optimism, reflected in the sharp after-hours price increase.