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On May 2, 2025, Direct Digital's stock price plummeted by 10.51% in pre-market trading, marking a significant decline for the company.
Analysts from Benchmark have maintained a Buy rating and an $8.00 price target on
Holdings Inc. (NASDAQ:DRCT), indicating their confidence in the company's long-term prospects despite recent market volatility.Direct Digital Holdings Inc. has been focusing on diversification and operational efficiency to drive future growth, even as it faces a significant revenue drop. This strategic shift is aimed at stabilizing the company's financial performance and positioning it for future success.

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