DigitalBridge Names Wendy Pryce as Managing Director to Lead New Stabilized Data Center Strategies
ByAinvest
Thursday, Oct 2, 2025 8:03 am ET2min read
DBRG--
Pryce, who brings over two decades of experience in real estate investing, capital raising, and product development, will oversee relationships with global real estate investors and co-lead the firm's stabilized data center strategies. She joins DigitalBridge from Nuveen, where she served as Managing Director and Real Estate Specialist, leading capital raising efforts across the Americas and driving distribution across core, value-add, and opportunistic strategies. Prior to Nuveen, Pryce spent more than a decade at Morgan Stanley Investment Management, where she raised capital and managed global investor relations for private real estate funds.
The role of stabilized data centers is emerging as an important focus across digital infrastructure. These facilities are critical to cloud and AI providers, who rely on long-term, reliable environments to support their growth. Unlike traditional property types, demand for data centers is shaped by powerful secular trends—digitalization, cloud adoption, and the rise of AI—rather than short-term economic cycles.
As enterprises and hyperscalers expand globally, stabilized data centers provide the resilient backbone that supports these workloads, with strong tenant commitment and long-term utilization. Building a dedicated strategy around these assets allows DigitalBridge to address a growing need for scale and reliability in core markets, while deepening engagement with the global real estate investor community.
"Wendy’s appointment underscores our commitment to expanding our real estate-focused strategies and building strong, long-term partnerships with global investors," said Kevin Smithen, Chief Commercial and Strategy Officer at DigitalBridge. "Her experience in real estate, combined with her track record in capital formation, portfolio management, and investment execution, will be instrumental as we continue to scale this initiative."
"I’m thrilled to join DigitalBridge at such an exciting time for the industry. Data centers sit at the heart of powerful secular trends—digitalization, cloud adoption, and the rise of AI. I look forward to helping shape the firm’s strategy, ensuring we continue to meet the scale and reliability needs of our partners while deepening relationships across the global real estate investor community," said Wendy Pryce, Managing Director at DigitalBridge.
DigitalBridge (NYSE: DBRG) is a leading global alternative asset manager dedicated to investing in digital infrastructure. With a heritage of 30 years investing in and operating businesses across the digital ecosystem, including cell towers, data centers, fiber, small cells, and edge infrastructure, the DigitalBridge team manages $106 billion of infrastructure assets on behalf of its limited partners and shareholders.
DigitalBridge Group has appointed Wendy Pryce as Managing Director to lead the firm's new stabilized data center strategies. Pryce has over two decades of experience in real estate investing, capital raising, and product development. She will oversee relationships with global real estate investors and co-lead the firm's stabilized data center strategies. The appointment underscores DigitalBridge's commitment to expanding its real estate-focused strategies and building long-term partnerships with global investors.
DigitalBridge Group Inc. (NYSE: DBRG) has appointed Wendy Pryce as Managing Director to lead the firm's new stabilized data center strategies. The appointment underscores DigitalBridge's commitment to expanding its real estate-focused strategies and building long-term partnerships with global investors.Pryce, who brings over two decades of experience in real estate investing, capital raising, and product development, will oversee relationships with global real estate investors and co-lead the firm's stabilized data center strategies. She joins DigitalBridge from Nuveen, where she served as Managing Director and Real Estate Specialist, leading capital raising efforts across the Americas and driving distribution across core, value-add, and opportunistic strategies. Prior to Nuveen, Pryce spent more than a decade at Morgan Stanley Investment Management, where she raised capital and managed global investor relations for private real estate funds.
The role of stabilized data centers is emerging as an important focus across digital infrastructure. These facilities are critical to cloud and AI providers, who rely on long-term, reliable environments to support their growth. Unlike traditional property types, demand for data centers is shaped by powerful secular trends—digitalization, cloud adoption, and the rise of AI—rather than short-term economic cycles.
As enterprises and hyperscalers expand globally, stabilized data centers provide the resilient backbone that supports these workloads, with strong tenant commitment and long-term utilization. Building a dedicated strategy around these assets allows DigitalBridge to address a growing need for scale and reliability in core markets, while deepening engagement with the global real estate investor community.
"Wendy’s appointment underscores our commitment to expanding our real estate-focused strategies and building strong, long-term partnerships with global investors," said Kevin Smithen, Chief Commercial and Strategy Officer at DigitalBridge. "Her experience in real estate, combined with her track record in capital formation, portfolio management, and investment execution, will be instrumental as we continue to scale this initiative."
"I’m thrilled to join DigitalBridge at such an exciting time for the industry. Data centers sit at the heart of powerful secular trends—digitalization, cloud adoption, and the rise of AI. I look forward to helping shape the firm’s strategy, ensuring we continue to meet the scale and reliability needs of our partners while deepening relationships across the global real estate investor community," said Wendy Pryce, Managing Director at DigitalBridge.
DigitalBridge (NYSE: DBRG) is a leading global alternative asset manager dedicated to investing in digital infrastructure. With a heritage of 30 years investing in and operating businesses across the digital ecosystem, including cell towers, data centers, fiber, small cells, and edge infrastructure, the DigitalBridge team manages $106 billion of infrastructure assets on behalf of its limited partners and shareholders.

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