Digitalage, a subsidiary of Hop-on, Inc. (OTC PINK: HPNN), has bolstered its market position by appointing advertising veteran Brent Spitzer to its Advisory Board. With over two decades of experience in technology-led business development and digital advertising, Spitzer's extensive background is expected to accelerate Digitalage's market entry.
At Discovery Communications, Spitzer led initiatives that resulted in substantial revenue growth, launching Discovery Digital Media Networks and achieving a 40% revenue increase in his first year. His experience extends across both corporate and startup environments, where he has developed successful sales strategies in AdTech, MarTech, and innovative platforms like E-Sports. This track record includes driving revenue from zero to multi-million-dollar figures and forging strategic partnerships, particularly noteworthy in his roles at companies like Yoti and Red Bull Media House.
Digitalage is targeting a significant opportunity in the intertwined fields of news and social media, worth an estimated $550 billion. With Spitzer's appointment, the company aims to disrupt these markets by addressing gaps in timely news reporting while providing diverse content across various formats. "The platform's vision aligns with my passion for driving strategic sales and building transformative business solutions," Spitzer remarked, highlighting his commitment to leveraging his industry expertise to create value for users, content creators, and investors.
Peter Michaels, CEO of Hop-on and Digitalage, noted that Spitzer's expertise will be crucial as they navigate the complexities of the evolving media landscape. Digitalage aims to set itself apart with innovative technology and a comprehensive ecosystem that prioritizes user and creator empowerment. As the demand for personalized, trustworthy content rises, Digitalage is poised to capitalize on this critical market shift.
The appointment of Brent Spitzer to Digitalage's Advisory Board signals a strategic move to strengthen the company's market position. Spitzer's proven track record in driving revenue growth and forging strategic partnerships positions Digitalage to capitalize on the $550 billion news and social media markets. By addressing gaps in timely news reporting and delivering diverse content, Digitalage aims to create value for users, content creators, and investors.
In conclusion, Digitalage's appointment of advertising veteran Brent Spitzer to its Advisory Board is a strategic move that strengthens the company's market position. With Spitzer's extensive experience in digital advertising, AdTech, and innovative platforms, Digitalage is well-equipped to disrupt the $550 billion news and social media markets. By addressing gaps in timely news reporting and providing diverse content, Digitalage is poised to create value for users, content creators, and investors in the ever-evolving media landscape.
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