Digital Brands Group Partners with University of Alabama for Exclusive Apparel Private Label Manufacturing Agreement

Digital Brands Group has entered into an exclusive private label manufacturing agreement with the University of Alabama's NIL program, Yea Alabama, for a three-year period. The agreement will provide the university with customized apparel products, with new collections scheduled to be released in September, October, and November. The company's CEO, Hil Davis, stated that the partnership offers a unique customer value proposition and is scalable.

Title: Digital Brands Group and University of Alabama Announce Exclusive Apparel Private Label Manufacturing Agreement

Austin, Texas, Sept. 02, 2025 (GLOBE NEWSWIRE) — Digital Brands Group, Inc. (NASDAQ:DBGI), a publicly traded company specializing in eCommerce and Fashion, has entered into an exclusive private label manufacturing agreement with Yea Alabama, the official University of Alabama name, image, and likeness (NIL) program. This three-year partnership will see Digital Brands Group manufacturing customized collegiate apparel for the University of Alabama, available through both University of Alabama bookstores and Yea Alabama's online store.

The initial product line, available now, will be followed by new capsule collections scheduled for release in September, October, and November 2025. Hil Davis, the Chief Executive Officer of Digital Brands Group, expressed his enthusiasm for the partnership, positioning the company as the "Warby Parker of collegiate apparel." This direct-to-consumer business model aims to offer a unique and scalable customer value proposition.

Digital Brands Group, founded as a digitally native-first vertical brand, focuses on owning the customer's "closet share" by leveraging data and purchase history to create personalized content and looks. This approach aligns well with the University of Alabama's NIL program, which aims to cultivate and harness opportunities for student-athletes.

The agreement underscores Digital Brands Group's commitment to innovation and scalability in the collegiate apparel market. However, the company acknowledges the risks and uncertainties associated with forward-looking statements, including changes in consumer demand, disruptions in the distribution system, and intense competition from online retailers. The success of this partnership will be crucial in demonstrating the company's ability to execute its business strategy and grow its direct-to-consumer and wholesale businesses.

For more information, please refer to the following sources:
- [1] https://www.stocktitan.net/news/DBGI/digital-brands-group-and-university-of-alabama-announce-exclusive-5s7ibsau68r9.html
- [2] https://www.globenewswire.com/news-release/2025/09/02/3142694/0/en/Digital-Brands-Group-and-University-of-Alabama-Announce-Exclusive-Apparel-Private-Label-Manufacturing-Agreement.html